Your team isn’t the market
😣 The wrong idea often looks convincing right up until customers see it.
Four pillars of new google ranking
🧱 Google's helpful content page now spells out effort, originality and accuracy, and shows what fake authors cost you, media buyer index of the week, and more!
Who not to email this BFCM
🚫 The Black Friday exclusion list that protects your margin, AI output is getting easier to understand and easier to advertise around, and more!
Is your site TV-ready
🏟️ Plus, how to build a TV-only landing path before Q4 flights start, Google says fake bylines are deception and recovery can take months, and more!
What honest copy actually costs
📦 The return math that tells you how far to tone down an ad, Google Ads is automating more while retiring the old 50-conversion rule, and more!
Your Next Ad Slot Is a Livestream
Howdy readers 🥰 In this newsletter, you’ll find: 🔴 The creator livestream is now an ad slot. here's the run sheet 📊 Microsoft, Google and LinkedIn are giving marketers better signals to work with 🏆 Ad of the day If you’re new to ScaleUP, then a hearty welcome! You and
Your creator ads have a catch
🧑💻You have tested different hooks and creators but have you tested whose account runs the ad
Thanksgiving shoppers buy one-handed
📱 Adobe expects a record 63% of Thanksgiving spend on phones, impulse buyers are ditching clunky checkouts, the Media Buyer Index of the week, and more!
Holiday buyers want refills
💻Cyber Week's real bestsellers are the boring essentials, ChatGPT Ads are growing fast but the rules are still unwritten, and more!
The FTC isn't the risk anymore
FTC may not be coming for disclosure violations but civil lawsuits might, Instagram and LinkedIn just dropped useful clues for marketers, and more!
Your shopping numbers just changed
📐 Plus, Google's new reporting split could make your shopping metrics look off, Google and Microsoft are handing more control to automation, and more!
The target you should have pushed back on
🎯 Absorbing an unrealistic target feels safer than negotiating it. It's usually the more expensive choice, Google is giving advertisers more data, more ad placements, and cleaner analytics, and more!