Howdy readers 🥰 In this newsletter, you’ll find: 🔴 The creator livestream is now an ad slot. here's the run sheet 📊 Microsoft, Google and LinkedIn are giving marketers better signals to work with 🏆 Ad of the day If you’re new to ScaleUP, then a hearty welcome! You and
🧑💻You have tested different hooks and creators but have you tested whose account runs the ad
📱 Adobe expects a record 63% of Thanksgiving spend on phones, impulse buyers are ditching clunky checkouts, the Media Buyer Index of the week, and more!
💻Cyber Week's real bestsellers are the boring essentials, ChatGPT Ads are growing fast but the rules are still unwritten, and more!
FTC may not be coming for disclosure violations but civil lawsuits might, Instagram and LinkedIn just dropped useful clues for marketers, and more!
📐 Plus, Google's new reporting split could make your shopping metrics look off, Google and Microsoft are handing more control to automation, and more!
🎯 Absorbing an unrealistic target feels safer than negotiating it. It's usually the more expensive choice, Google is giving advertisers more data, more ad placements, and cleaner analytics, and more!
😊 Scaling past Meta isn't about spending more. It's about showing up where nobody else is.
🚪AI retrieval increasingly starts from a trusted shortlist of domains, not an open ranking, Media Buyer Index of the week, and more!
🎯 Plus, your creator scorecard might be measuring the wrong thing, sponsored ads are showing up in nearly half of ChatGPT's shopping chats, and more!
📺 Mini Series plus Growth Max turns a one-off branded video into something with real distribution behind it, ChatGPT ads are showing up more and becoming conversations, and more!
📊 AI attribution is getting harder to trust, not easier. Most teams are reporting a blended score nobody can defend, Google is turning shopping and ad management more AI-native, and more!
