Your reporting lost its key
🔑 Language targeting moves to Google's inference in September, and the campaign structure your segment reports rely on breaks with it, Social platforms are cutting steps between ads and conversions, and more!
Meta isn't enough anymore
😊 Scaling past Meta isn't about spending more. It's about showing up where nobody else is.
Your deliverability blind spot
📉 Microsoft quietly removed a spam trap signal in July, nine weeks before your biggest send of the year, Media buyer index of the week, and more!
The language gap you’re missing
🌐 Your brand may be well-cited in English and completely absent from the same question asked in another language, Ad platforms are pushing beyond traditional ads, and more!
When the buyer isn't human
🤖 AI agents complete purchases your creator links never survive, and the creator concludes your product doesn't convert, Google gives advertisers more control over testing and tracking, and more!
The channel your report skips
📡TikTok Shop outsells Costco online, and most discovery dashboards don't have a row for it, Microsoft, X, and ChatGPT are each handing more of the ad-buying process over to AI agents, and more!
Your denominator just changed
🫵 YouTube redefined views today, and every TV, Meta AI now analyzes your ad campaigns, Google adds AI budget testing, and more!
The best creators won’t wait
😊 This guide shows what holiday readiness actually looks like before the pressure arrives.
Stop rewriting every missing AI citation
✋Not every missing citation has the same fix, and treating them the same wastes the effort, Media buyer index of the week, and more!
AI visibility is a probability.
📊Query the same question ten times on Google and get one answer. Do the same on an AI platform and get ten; AI advertising meets a trust test, and more!
AI is losing its distribution advantage
💪Snapchat just made a decision that’s coming for every platform’s content feed, Google expands measurement beyond conversions with new branded search, and more!
Why creators ignore affiliate offers
🧐Creators told researchers what they want. most affiliate programs are still offering the other thing, Google and ChatGPT are increasingly feeding each other as AI-driven discovery grows, and more!