Shop now chases your carts
🛒 Shop now recognizes shoppers while they browse and reminds them about abandoned carts, so measure what your own flow still adds, Google expands AI shopping and search links but keeps click data hidden, and more!
Before You Pay Another Creator
😊 Modash is putting the people behind major creator programs on stage. Your free invitation is inside.
When your bestseller sells out
🧯 When a bestseller sells out mid-peak, creator ads keep spending on a dead page, so set up the swap before it happens, media buyer index of the week, and more!
Throttle Googlebot on Black Friday
🚦A Black Friday runbook for slowing crawlers without losing rankings, AI shopping agents can now find products and complete payments, and more!
Grade last year's BFCM emails
📊 Which of last year’s Black Friday emails deserve another run, Google warns against fake authors and reveals how long SEO changes take, and more!
Shopify is moving your shipping
🚚Shopify’s new shipping setup could quietly cost you thousands, Meta, X, Reddit and Pinterest are making ads easier to launch, and more!
NYC rewrote your cancel button
🗽 New York City's click-to-cancel rule is live, and how a customer signed up now decides where cancellation must work, Google Ads is changing what counts as a view, and more!
Your team isn’t the market
😣 The wrong idea often looks convincing right up until customers see it.
Four pillars of new google ranking
🧱 Google's helpful content page now spells out effort, originality and accuracy, and shows what fake authors cost you, media buyer index of the week, and more!
Who not to email this BFCM
🚫 The Black Friday exclusion list that protects your margin, AI output is getting easier to understand and easier to advertise around, and more!
Is your site TV-ready
🏟️ Plus, how to build a TV-only landing path before Q4 flights start, Google says fake bylines are deception and recovery can take months, and more!
What honest copy actually costs
📦 The return math that tells you how far to tone down an ad, Google Ads is automating more while retiring the old 50-conversion rule, and more!