Price your seasonal staff
📦 Why a $2 wage gap costs less than one bad day of late orders, Microsoft adds separate AI Training and AI Grounding controls for publishers, and more!
Your next send could be smaller
😲 Just 1,676 recipients generated more revenue than the previous month’s broad-audience campaigns combined.
Dub the creator or rebook
🌍 When a winning creator ad needs to run in another market, you can translate it or rebook locally, and the choice changes results, Media buyer index of the week, and more!
Keep stale deals from AI
🧹One HTML attribute keeps expired promo banners out of Google snippets, Meta adds image, video, and text breakdowns to Ads Manager, and more!
Find your discount-only buyers
🏷️ Why a percentage off mostly gives away margin to your full-price buyers, Shopify Rollouts now lets you schedule and A/B test catalog offers, and more!
The Friday report went wrong
📑 Why an AI report said revenue rose 18% when the client’s dashboard said 11%, Google Ads adds new bidding modes for first-time and loyal customers, and more!!
Keep your best offer off-site
🔐 Why your best BFCM offer should never appear on your website, ChatGPT expands shopping ads, CTA buttons, and AI-powered creative enhancements, and more!
Your Next Ad Is Still Waiting
😲 Find out which creators deserve more budget before you put your BFCM spend behind them.
Nobody answers your ad comments
💬 Creator ads collect buyer questions in the comments during BFCM, and unanswered ones cost sales on your highest-spend day, Media Buyer Index of the week, and more!
Win the queries AI asks
🧭 Searches AI runs behind your customer’s question, Meta expands AI-powered ads, updates commercial terms and adds new Reels tools, and more!
Bid on basket profit instead
🧺 How cart data reveals which products actually drive profit; advertisers who skipped seasonality adjustments saw ROAS rise 5.7%, and more!
Reorder math for December
📦 Follow one SKU through Q4 to see if your reorder lands in time, Meta launches new ad formats as Google and OpenAI expand advertiser tools, and more!