The Friday report went wrong
📑 Why an AI report said revenue rose 18% when the client’s dashboard said 11%, Google Ads adds new bidding modes for first-time and loyal customers, and more!!
Keep your best offer off-site
🔐 Why your best BFCM offer should never appear on your website, ChatGPT expands shopping ads, CTA buttons, and AI-powered creative enhancements, and more!
Your Next Ad Is Still Waiting
😲 Find out which creators deserve more budget before you put your BFCM spend behind them.
Nobody answers your ad comments
💬 Creator ads collect buyer questions in the comments during BFCM, and unanswered ones cost sales on your highest-spend day, Media Buyer Index of the week, and more!
Win the queries AI asks
🧭 Searches AI runs behind your customer’s question, Meta expands AI-powered ads, updates commercial terms and adds new Reels tools, and more!
Bid on basket profit instead
🧺 How cart data reveals which products actually drive profit; advertisers who skipped seasonality adjustments saw ROAS rise 5.7%, and more!
Reorder math for December
📦 Follow one SKU through Q4 to see if your reorder lands in time, Meta launches new ad formats as Google and OpenAI expand advertiser tools, and more!
Shop now chases your carts
🛒 Shop now recognizes shoppers while they browse and reminds them about abandoned carts, so measure what your own flow still adds, Google expands AI shopping and search links but keeps click data hidden, and more!
Before You Pay Another Creator
😊 Modash is putting the people behind major creator programs on stage. Your free invitation is inside.
When your bestseller sells out
🧯 When a bestseller sells out mid-peak, creator ads keep spending on a dead page, so set up the swap before it happens, media buyer index of the week, and more!
Throttle Googlebot on Black Friday
🚦A Black Friday runbook for slowing crawlers without losing rankings, AI shopping agents can now find products and complete payments, and more!
Grade last year's BFCM emails
📊 Which of last year’s Black Friday emails deserve another run, Google warns against fake authors and reveals how long SEO changes take, and more!