Witty words don’t sell
✍️What sells is what touches instantly, Media buyer index of the week, and more!
Your hook is killing your sales?
🎬 Because it might be attracting the wrong person, Meta is fixing how it reports clicks and video engagement, and more!
You’re optimizing for the wrong people
👀 Why your store is busier than you think and worse than you know, Half of US consumers now use TikTok to search, and more.
Dedication is the selling point
🎯Specific is terrific and here’s why is that, and more!
The Demand State Ladder
🔥How context + urgency multiply conversions, LLM traffic is tiny but it converts better than any other channel, and more!
When Good Enough Gets Expensive
😲It passes every performance test and still quietly costs you growth.
The Creative Testing That You Need
🛣️Creative Lanes: The only testing framework that still scales, Media buyer index of the week, and more!
The money is hiding in your exits
🚪Every site exit is telling you exactly how close they were to buying, Google is turning search into action, and more!
You need local even at Global
🌍The localization effect for every global expansion, Reddit’s playbook for real engagement, and more!
You’re using TikTok Shop wrong
🛍️ Use it like this to scale natively on the platform algo, Social growth moves beyond Instagram, and more!
Don’t Confuse Engagement for Authority
📬This confusion is costing you more than anything right now, Google has rolled out updates that rethink how advertisers test campaign mixes, and more!
The wait is costing you
👨💻 This channel can give you 7x more ROAS than other channels combined but you're still waiting