The target you should have pushed back on
🎯 Absorbing an unrealistic target feels safer than negotiating it. It's usually the more expensive choice, Google is giving advertisers more data, more ad placements, and cleaner analytics, and more!
Meta isn't enough anymore
😊 Scaling past Meta isn't about spending more. It's about showing up where nobody else is.
Your page doesn't matter if the domain doesn't
🚪AI retrieval increasingly starts from a trusted shortlist of domains, not an open ranking, Media Buyer Index of the week, and more!
Stop scoring every creator on reach
🎯 Plus, your creator scorecard might be measuring the wrong thing, sponsored ads are showing up in nearly half of ChatGPT's shopping chats, and more!
TikTok just built a paid channel for series
📺 Mini Series plus Growth Max turns a one-off branded video into something with real distribution behind it, ChatGPT ads are showing up more and becoming conversations, and more!
Your visibility number might not mean anything
📊 AI attribution is getting harder to trust, not easier. Most teams are reporting a blended score nobody can defend, Google is turning shopping and ad management more AI-native, and more!
Nielsen just changed the Q4 ruler
⚖️ Plus, Every CTV before-and-after now spans two different measurement systems, Pinterest and LinkedIn find better buying-intent signals, and more!
Your ads look too similar
😲 Meta decides which ads deserve attention before your campaign spends a dollar.
The Difference Between a Cut and a Design
🧩 A genuinely redesigned lean team looks nothing like a bigger team that got shrunk, Media buyer index of the week, and more!
Your feed might already be failing
Plus, Google's deprecated Content API could be silently killing your listings, Meta launches paid subscriptions and a creator marketing hub, and more!
Your creator video is doing SEO work
🔍 YouTube creator content surfaces in 25%+ of AI answers. Most brands aren't tracking whether their own videos are among them, Snapchat is turning chat into a shopping and planning hub, and more!
The Gap Between Budget and Process
📈 Most have no plan for the operational chaos that follows a fast budget increase. The system usually doesn't scale with the money, Media Buyer Index of the week, and more!