Your best ads got the wrong brief
Your creative team did everything right with completely wrong information
Google Busting Biggest AI Myths
👀The reason your content isn't getting cited by AI has nothing to do with your content, Media buyer index of the week, and more!
Your Copy Is The Wrong Format
🚀 Your product page copy is now training data for Meta AI, and your conversion copy is in the wrong format, Google Marketing Live focused heavily on automation, commerce, and AI workflows, and more!
Predict Your Creator Program Success
📊The Time-To-First-asset metric that predicts whether your creator program will scale, Everything Google just announced at I/O 2026, and more!
You’re wasting this email opportunity
💸Transactional emails have 50-60% open rates, and most brands are wasting them on templates that ESPs ship with, Meta and Pinterest both expanded infrastructure for long-term content execution, and more!
This is killing your recovery rates
🛒Cart and checkout are two different funnels, but you’re building them as two steps inside one flow, Social feeds are becoming the discovery engine for commerce, and more!
The brief was never the problem
Your paid team is waiting on content that has been "almost ready" for two weeks now.
Why their testing laps yours
🥲 Your TikTok creative testing compounds slower than your competitor's, and it has nothing to do with your creative team, Media buyer index of the week, and more!
This Meta Leak Costs High Intent Traffic
Howdy readers 🥰 In this newsletter, you’ll find: 🫣 The Meta Placement Leak Quietly Destroying High-Intent Traffic 🎯 TikTok Unveiled Its Largest Ad Toolset Ever at TikTok World 2026 🏆 Ad of the Day If you’re new to ScaleUP, then a hearty welcome! You and 50k+ CEOs, CMOS, and marketers have reached
Your Growth Problem Is Audience Similarity
👀 Why sourcing creators who look like your customers is capping your cold reach, Ahrefs found schema had almost no measurable impact on AI citations, and more!
Why fear the learning phase?
🤓Start triggering it on purpose, that’s how it works, Meta wants AI handling purchases directly inside social feeds, and more!
Their Problem Is Your Signal
Howdy readers 🥰 In this newsletter, you’ll find: 🧐Their Problem Is Your Signal 📊 Google and Microsoft Both Dropped Useful Ad Updates This Week 🏆 Ad of the Day If you’re new to ScaleUP, then a hearty welcome! You and 50k+ CEOs, CMOS, and marketers have reached the right place. Let’