Agents can find your stores
📍 Shopify added store location search for AI shopping agents, so local availability data now decides whether an agent sends shoppers to your shelf, Media buyer index of the week, and more!
Selling to teen shoppers
🧢 What Piper Sandler’s teen survey means for your holiday plan, new search ad tools from TikTok, Reddit, and X, and more!
Find your Meta repeat-reach tax
📊 Extra Meta budget often buys the same people a fourth and fifth time, so measure what each new person actually costs you, Microsoft and Google roll out major AI search and advertising updates, and more!
Audit your sale prices
🏷️ Five checks to run on every “was” price before Black Friday, Google, Microsoft and OpenAI introduce AI content controls as ChatGPT ads trail Google Search, and more!
Price your seasonal staff
📦 Why a $2 wage gap costs less than one bad day of late orders, Microsoft adds separate AI Training and AI Grounding controls for publishers, and more!
Your next send could be smaller
😲 Just 1,676 recipients generated more revenue than the previous month’s broad-audience campaigns combined.
Dub the creator or rebook
🌍 When a winning creator ad needs to run in another market, you can translate it or rebook locally, and the choice changes results, Media buyer index of the week, and more!
Keep stale deals from AI
🧹One HTML attribute keeps expired promo banners out of Google snippets, Meta adds image, video, and text breakdowns to Ads Manager, and more!
Find your discount-only buyers
🏷️ Why a percentage off mostly gives away margin to your full-price buyers, Shopify Rollouts now lets you schedule and A/B test catalog offers, and more!
The Friday report went wrong
📑 Why an AI report said revenue rose 18% when the client’s dashboard said 11%, Google Ads adds new bidding modes for first-time and loyal customers, and more!!
Keep your best offer off-site
🔐 Why your best BFCM offer should never appear on your website, ChatGPT expands shopping ads, CTA buttons, and AI-powered creative enhancements, and more!
Your Next Ad Is Still Waiting
😲 Find out which creators deserve more budget before you put your BFCM spend behind them.