Your creator video is doing SEO work
🔍 YouTube creator content surfaces in 25%+ of AI answers. Most brands aren't tracking whether their own videos are among them, Snapchat is turning chat into a shopping and planning hub, and more!
The Gap Between Budget and Process
📈 Most have no plan for the operational chaos that follows a fast budget increase. The system usually doesn't scale with the money, Media Buyer Index of the week, and more!
The budget ask that survives scrutiny
💰 Most requests fail because they argue for more work, not more pipeline. Here's the version that gets approved, Google is reworking how advertisers use data, reporting and AI search, and more!
Your Best Ad Deserves Better
😲The campaign may be working perfectly while your product pages quietly lose sales.
Q4 isn't one event
📊 The benchmark in every Black Friday guide is a blended average. Your category's real number looks nothing like it, AI agents are changing how people shop and search online, and more!
Built for streaming, coming for everyone
🎯 TikTok's new catalog-matching feature targets streaming subscriptions today, Microsoft and Google are taking more control over ad optimization, and more!
AI just handed you a sale
🤖 An agent completed the transaction at one price. Your checkout showed another. That sale is gone, AI search is growing, but publishers are getting fewer clicks, and more!
Your ad spend is inside their content
💸 Amazon auto-enrolled Sponsored Products into off-Amazon creator placements. If that creator is also your affiliate, you might be paying twice, Google opens up more ad inventory, and more!
Your AI product shot needs a label
🏷️ The EU's disclosure deadline for AI-generated content has already passed. Most teams haven't audited their existing library yet, YouTube and Reddit are automating more of the ad process, and more!
Your roster has gone cold
😲 This seven sign self-diagnostic shows which roster gaps are quietly costing your brand sales.
Smart+ isn't all or nothing
⚙️ Module-level control replaced the all-in-or-out setup. Most advertisers never revisit their configuration to use it, plus the Media Buyer Index of the week and more!
The segment migration always breaks
🔀 Contacts migrate, segmentation logic doesn't, Google turns reviews into ad copy, and more!