Built for streaming, coming for everyone
🎯 TikTok's new catalog-matching feature targets streaming subscriptions today, Microsoft and Google are taking more control over ad optimization, and more!
AI just handed you a sale
🤖 An agent completed the transaction at one price. Your checkout showed another. That sale is gone, AI search is growing, but publishers are getting fewer clicks, and more!
Your ad spend is inside their content
💸 Amazon auto-enrolled Sponsored Products into off-Amazon creator placements. If that creator is also your affiliate, you might be paying twice, Google opens up more ad inventory, and more!
Your AI product shot needs a label
🏷️ The EU's disclosure deadline for AI-generated content has already passed. Most teams haven't audited their existing library yet, YouTube and Reddit are automating more of the ad process, and more!
Your roster has gone cold
😲 This seven sign self-diagnostic shows which roster gaps are quietly costing your brand sales.
Smart+ isn't all or nothing
⚙️ Module-level control replaced the all-in-or-out setup. Most advertisers never revisit their configuration to use it, plus the Media Buyer Index of the week and more!
The segment migration always breaks
🔀 Contacts migrate, segmentation logic doesn't, Google turns reviews into ad copy, and more!
Stop seeding one at a time
🌊A 55-creator batch beat sequential rollout by 3.2x, YouTube's creative conversion data, and more!
Your AI Visibility is a lie
🔍Most AI visibility tools force a search to generate citation data. Most real answers never search at all, AI is changing what happens before the click, and more!
Your reporting lost its key
🔑 Language targeting moves to Google's inference in September, and the campaign structure your segment reports rely on breaks with it, Social platforms are cutting steps between ads and conversions, and more!
Meta isn't enough anymore
😊 Scaling past Meta isn't about spending more. It's about showing up where nobody else is.
Your deliverability blind spot
📉 Microsoft quietly removed a spam trap signal in July, nine weeks before your biggest send of the year, Media buyer index of the week, and more!