The Conversion Therapist Method
🤝Turn hesitation into yes with structured objection loops, Google and YouTube double down on AI-led and livestream-focused ad upgrades and more!
Latest
Kill the Funnel, Map the Friction
🛑 Funnels were built for marketers, not buyers. You don’t need more traffic. You need fewer doubts, Google’s AI Overviews Now Feature Ads, and more!
You’re not testing, you’re gambling
🎯 Why Most Brands Burn Budget Chasing Winners Instead of Building Them, Google Ads Gets SMB-Friendly, and more!
Your Ad System is Imploding
😬Creative Entropy: Why Modular Systems Break Without Narrative Control, ChatGPT’s Data Tools for PPC Wins, and more!
Frequency Without Fatigue
🔁 Inside the exact cadence a global DTC brand uses to send 3–5 emails per week without burning their list, Shopify’s AI Horizons: Summer ’25 Edition, and more!
You're Invited: The Ad Workshops Everyone Will Be Talking About
🚀 Create ads in real time, get live feedback from pros, and use tools your competitors haven’t touched - just like the 11,000+ marketers who showed up last year.
The B-Roll Stack
🚀 How to turn one shoot into a month’s worth of scroll-stopping video ads, LinkedIn & Reddit Expand Ad Tools, and more!
The Add-on Fatigue
🛍️ Unless You Make It a Story: How to turn your upsells into a guided journey, not a last-minute grab, Google Ads: Smarter Graphs, Smarter Assets, and more!
Funnel Fillers vs. Funnel Finishers
🎯Stop asking creators to do everything. Start assigning them exactly what they’re built to do, Google’s AI Marketing Engine, and more!
The Re-Open Sequence
🔁 The highest-converting email play you’re not using after your sale ends, Streaming Just Rewrote the Ad Playbook, and more!
From eye-roll to add-to-cart
🔁 Convert skeptics by letting creators challenge, not cheerlead, Deterministic vs. Probabilistic: The Two Pillars of Marketing Measurement, and more!
Conversion Isn’t a Moment, It’s an Arc
🧠Why Most Brands Interrupt Themselves Too Soon Without Building the Arc, Google AI vs. Third-Party Tools for Ads, and more!
Dominate Page One or Die
⚔️ How to win visibility battles on Amazon with people, not pixels, Amazon Turns Prime Video Into an AI-Powered Shopping Channel, and more!
The Signal to Noise Ratio
🧠An Audit of your ad account like you’ve never done, BNPL Isn’t Optional Anymore, It’s a Revenue Lever and more!
The Reverse Creator Funnel
🧠 What happens when you build your entire funnel around the person they already trust, Meta and Google Push AI-Generated 3D Assets to Power VR and Shopping, and more!
The Inbox Compression Model
📦How to run 5 promo emails in 5 days and make customers want more, Meta’s New Ad Tools Bring Reels, Threads, and Creator Campaigns Closer Together, and more!
Profit From Losing Customers
👀 Designing Funnels That Profit from Refunders and One-Timers, Google Launches AI Max: Smarter Search Campaigns with One Click, and more!
Channel Based Forecasting Guide
📊 Micro-Forecasting by Channel: Why TikTok Deserves Its Own SKU Map, Snapchat Upgrades Ads with AI Bidding, Sponsored Snaps & Music Push, and more!
Confuse them to convert faster
🎯 Clickable Chaos: Why You Should Make Your OOH Ads Confusing on Purpose, TikTok Expands Pulse Ads with Premium Placements, and more!
Channel Based Forecasting Guide
📊 Micro-Forecasting by Channel: Why TikTok Deserves Its Own SKU Map, Google Ads Just Got a Major Intelligence Upgrade, and more!
Stockouts are raising your CAC
🧠 How Stockouts Rewire Customer Behavior and Quietly Raise Your CAC, Pinterest Is Quietly Replacing Google for Gen Z Search, and more!
Your Next Winning Ad is Here!
🧲 It isn't in Your Dashboard, It’s in Your Inbox, Google’s Performance Max Gets Major Reporting Upgrades Ahead of GML , and more!
Refresh the Face not the Content
🧠 Because Your Ads Aren’t Tired. Your Creators Are, TikTok & YouTube Expand Utility With DM Lead Gen and CTV Upgrades, and more!
Cashflow Calibrated Campaigns
💰 Why Your Next Promo Should Start With a Balance Sheet, ChatGPT Adds Shopping, WhatsApp Search & Better Citations, and more!