The #1 cost killing your budgets
🤚Stop burning your budgets on inflated cloud spends without even using them at all
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Friction Breeds Attention
⚡How Controlled Discomfort Builds Unforgettable Brands, Media Buyer Index of the week, and more!
The Hidden Script of Desire
Howdy readers 🥰 In this newsletter, you’ll find: 🧪 The Hidden Script of Desire 🤳 TikTok and Google Expand AI for Creators and Brands 🏆 Ad of the Day If you’re new to ScaleUP, then a hearty welcome! You and 50k+ CEOs, CMOS, and marketers have reached the right place. Let’s
The Forgotten SEO Curve
Howdy readers 🥰 In this newsletter, you’ll find: ⚙️ The Forgotten SEO Curve 🛒 ChatGPT drives clicks, not conversions, yet 🏆 Ad of the Day If you’re new to ScaleUP, then a hearty welcome! You and 50k+ CEOs, CMOS, and marketers have reached the right place. Let’s get into it, shall
Stop using UGC you can’t prove
🧐Are your proof-based creator Ads really safe?, AI reshapes creation and discovery across Instagram and SEO, and more!
Why Safe Tests Kill Scale
🔥The Asymmetry Operating System, AI Evolves from Predictive Discovery to Creative Partnership, and more!
The Hidden Cost of Creative Delay
😲 Most brands don’t realize how creative lag compounds CAC until it’s too late to fix.
Stop Testing Like a Gambler
🎛️ The algorithm’s the dealer, and it already knows your tells, Media buyer index of the week, and more!
The Rewrite that Replaces you
🧠 How to turn AI theft into discoverability, How platforms are powering seasonal growth, and more!
Your Inbox Strategy Is Broken
📬 The Deliverability Stack that wins the noisiest weeks of the Year, Google expands Demand Gen with AI and Smarter Targeting, and more!
Your CAC Is Quietly Rising
🧩 Pattern Fatigue Kills Performance Silently, Google Ads brings creative automation, and more!
The Death of the SERP
💬Visibility is collapsing faster than traffic, X and Meta are changing how reach really works, and more!
The Fastest Way To Better Audiences
🎯 Build lookalikes from real purchases, not broken targeting tools, Media buyer index of the week, and more!
Meta Targeting Control is Broken?
🥹Meta’s new algo punishes sameness across creative outputs, Meta’s New Ad Trio for Smarter Creative Wins, and more!
SEO Loses Memory Before Rank
⚠️ Search no longer starts with a query; it starts with an AI summary. Google expands Ad optimization and creative tools across ecosystem, and more!
Are you ranking on ChatGPT?
🛒 Agentic Commerce is here, and visibility just got rewritten, Google Search Gets Smarter, Clearer, and More Controllable, and more!
Dopamine trap killing your ads
Attention without structure dies fast, YouTube’s Brand Pulse helps measure full brand impact, and more!
Clarity beats creativity
⚡Ship sharper words that sell at algorithmic speed, Media Buyer Index of he week, and more!
Fix the gap. Fix the trust
🧠How ads reconnect people to their better selves, Reels Algorithm Controls Meet X’s Paid Reach Push, and more!
Better CX means Better CPMs on Meta
⚙️ How Meta Just Turned Customer Feedback into Your New CPM, TikTok Upgrades Smart+ Ads with Customization, Creative AI, and Better Tracking, and more!
Your Reputation Is a Currency. Spend It.
💡Every quote, review, and case study should move through your ecosystem like cash flow, Payments Giants Double Down on Commerce Media Networks, and more!
ROAS is leaking your Margins
💣 You’re not scaling, you’re subsidizing your own growth, Meta expands AI Ad ecosystem ahead of Holiday Season, and more!
The Creative Summit Everyone Will Be Talking About
🤯 Over 18,000 marketers rebuilt their strategy last year. This year, it’s your turn to lead.
Ego Sells Where Discounts Fail
🧠 Turning Identity Into the Strongest Sales Lever, The Media Buyer Index for the week, and more!