The #1 cost killing your budgets
🤚Stop burning your budgets on inflated cloud spends without even using them at all
Tania Sharma
Friction Breeds Attention
⚡How Controlled Discomfort Builds Unforgettable Brands, Media Buyer Index of the week, and more!
The Hidden Script of Desire
Howdy readers 🥰 In this newsletter, you’ll find: 🧪 The Hidden Script of Desire 🤳 TikTok and Google Expand AI for Creators and Brands 🏆 Ad of the Day If you’re new to ScaleUP, then a hearty welcome! You and 50k+ CEOs, CMOS, and marketers have reached the right place. Let’s
The Forgotten SEO Curve
Howdy readers 🥰 In this newsletter, you’ll find: ⚙️ The Forgotten SEO Curve 🛒 ChatGPT drives clicks, not conversions, yet 🏆 Ad of the Day If you’re new to ScaleUP, then a hearty welcome! You and 50k+ CEOs, CMOS, and marketers have reached the right place. Let’s get into it, shall
Stop using UGC you can’t prove
🧐Are your proof-based creator Ads really safe?, AI reshapes creation and discovery across Instagram and SEO, and more!
Why Safe Tests Kill Scale
🔥The Asymmetry Operating System, AI Evolves from Predictive Discovery to Creative Partnership, and more!
The Hidden Cost of Creative Delay
😲 Most brands don’t realize how creative lag compounds CAC until it’s too late to fix.
Stop Testing Like a Gambler
🎛️ The algorithm’s the dealer, and it already knows your tells, Media buyer index of the week, and more!
The Rewrite that Replaces you
🧠 How to turn AI theft into discoverability, How platforms are powering seasonal growth, and more!
Your Inbox Strategy Is Broken
📬 The Deliverability Stack that wins the noisiest weeks of the Year, Google expands Demand Gen with AI and Smarter Targeting, and more!
Your CAC Is Quietly Rising
🧩 Pattern Fatigue Kills Performance Silently, Google Ads brings creative automation, and more!
The Death of the SERP
💬Visibility is collapsing faster than traffic, X and Meta are changing how reach really works, and more!