Your 20 Ads Aren't Competing 20 Ways
🎰One audit separates real diversity from fake, Media buyer index of the week, and more!
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Is meta really testing your Ad?
💪Here’s the number that decides this and how it effects your Ads, The next competitive edge comes from better creative systems, not more assets, and more!
Your AI Citations Are Expiring
🥲Most of them disappear within thirteen weeks without warning, The future of commerce may depend on trust as much as targeting, and more!
Your SOPs are killing you
Howdy readers 🥰 In this newsletter, you’ll find: 🏃 The Audit Cadence Was Never a Strategy. It Was a Scheduling Compromise. 🤖 Google And TikTok Want AI Running More Of Your Campaigns 🏆 Ad of the Day If you’re new to ScaleUP, then a hearty welcome! You and 50k+ CEOs, CMOS, and
Your Testing is Self Sabotaging
🫠Why your creative testing is cannibalizing itself, Google and Microsoft add new AI marketing tools, and more!
The 3-second test most product pages fail
❓Most brands never find out why their best shoppers left without buying.
Why the UGC Volume still fails
🫠Getting ten creators running simultaneously means the brief has to do work it was never designed to do, Media buyer index of the week, and more!
Test the attention floor
📹 It is the minimum level of narrative tension required to keep a viewer in a feed environment; Meta and Pinterest double down on AI Shopping, and more!
The 48-Hour Recovery Plan
⚡️Your traffic dropped. You have 200 pages to audit. Here's how to do it in one sitting, Microsoft expands AI, e-commerce, and B2B advertising tools, and more!
Stop spending on a dead ad
🤡 You refreshed the creative last month. it died last week, The future of visibility may depend on being referenced, not visited, and more!
The Searches You Can't See Anymore
💪How to add authentication to your app in minutes with Clerk, The next phase of AI competition may be fought on pricing and infrastructure, and more!
Creative Fatigue isn’t the Problem
😲 Meta’s Andromeda update is quietly filtering your ads before they ever reach the auction.
It’s not the test it’s how you run it
🥲 Your creative tests keep coming back inconclusive. The tests aren't broken. They're too small to see anything, Media buyer index of the week, and more!
You ran an accidental experiment
🧐You didn't pause GMV Max. You ran an accidental experiment. Here's what it revealed, Meta and Snapchat announced new updates, helping advertisers capture attention, and more!
Don’t miss out on those search sales
🛒 There's a Buy button on the SERP now. Your products either have it or they don't, Google and OpenAI add new advertising capabilities, and more!
Dear Media Buyer
👀 60% of your week just got automated so here’s how you can still be the MVP, and more!
Dead signals are starving ad accounts
⬇️ Your BOFU metrics look fine. your signal died two months ago, Meta sees AI as a permanent part of content creation and customer engagement, and more!
The creator problem you’re missing
🥲 By the time you notice you’ve already paid twice the price
Make every creator count
📊 Twenty creators are your business. the other 980 are covering for the fact that you haven't found them yet, Media buyer index of the week, and more!
This is why your funnel is broken
🫣 One attribution window. Every campaign. That's why half your funnel looks broken, Google is building the analytics and ad infrastructure behind AI Search, and more!
You just got downscored by Google
🫠It just scored your site's AI readiness. Most sites are failing on the basics, Google users are spending more time evaluating before clicking, and more!
Your Funnel Is Hiding Wins
🧐 Your ads might be winning. your funnel is hiding it, Google is pushing advertisers toward revenue, not lead volume, and more!
Becoming Rufus Friendly
✨ Rufus is where a third of your customers start. Your listing isn't built for it, Google is adding guardrails to some of its most automated products, and more!
Your prompts are not a system
🔍 What Bitly, Udemy, and Chime built for AI search is yours this Thursday