Your ads deserved better intelligence
😌 Most teams do not have a creative problem. They have an intelligence problem they call a creative problem.
Latest
Your Prime Day Weakness Is Structural
👀 H2 isn't won in July. It's won right now, Media buyer index of the week, and more!
The Audience Nobody Is Fighting For
👀 Scan for demographic absences inside saturated categories, Four earnings reports revealed very different platform trajectories, and more!
The Email Costing You Margins
📧Every direct email your team sends to a supplier outside the master agreement has a price tag, ChatGPT ads are evolving from experiment into a real platform, and more!
Your Checkout is Losing Trust
🫣Every friction point in your checkout is costing you more than a sale, Instagram and Google test features with opposite strategic directions, and more!
Backlinks are a power of the past
🫤Everything SEO taught you about authority is wrong for AI search, X and Meta are both rethinking how advertising works, and more!
This is where your ads die
🔗 Drop in your URL and find out what your analytics never flagged.
You’re selling the wrong feeling
🩺Diagnose the load-bearing emotion before it's too late, Media buyer index of the week, and more!
Perfection is not the key
🙈Why 1,000 videos beats 10 perfect ones, Meta reveals why audience strategy needs a rethink, and more!
The Second Checkout
🤩Why your post-purchase window is worth more than your first sale, Snap, Meta, and Pinterest expand how ads reach users, and more!
Stop burying your great pages
Howdy readers 🥰 In this newsletter, you’ll find: 🥲Stop burying your great pages 📊 YouTube, Google Ads, and AI Overviews All Had Updates Worth Knowing This Week 🏆 Ad of the Day If you’re new to ScaleUP, then a hearty welcome! You and 50k+ CEOs, CMOS, and marketers have reached the
CTV’s Best Kept Targeting Secret
🤩Using competitor spends to grow your traction, Google and YouTube updates impact ads and audience reach, and more!
Your ESP is counting on fear
👨💻 The automations that should be making you money right now are stuck in the wrong platform.
Your Creatives Keep Dying at Week Three
🫤Every ad account has a graveyard. Creatives that worked for nine days, then flatlined, Media buyer index of the week, and more!
You’re Training Customers to Wait
📧 Post-purchase flows are treated like logistics. Confirmation, shipping update, review request. Done, Microsoft and Google push toward automated ad optimization, and more!
Stop killing Ads under illusion
🥴All metrics are not what they look like on the surface, LinkedIn and Google release practical AI tools for marketers, and more!
Meta Is Smarter Than Your Spreadsheet
🛑Stop using the wrong scorecard for your ads, Your title decides if ChatGPT ever opens your page, and more!
Your AI Mentions are wrong
🫤Your brand is showing up in AI answers. The way it’s being described is the actual problem, Google just changed tracking, campaigns, spam rules, and more!
The hook that worked is dying
😣 You knew it was slowing down. You just didn't have anything ready to replace it.
AI completely skips your site
🤡 It is visiting your site. It’s just not finding anything worth using, Media buyer index of the week, and more!
Your Dead List Still Buys
✉️Your suppression list is a revenue list you haven't read yet, Meta just made its two most important ad tools easier to use, and more!
At least give that Ad a chance to win
🫠The ad wasn't bad. It just didn't get enough time to stop being bad. Reddit and TikTok both just got deeper inside HubSpot, and more!
That pop worked, but that’s the problem
🧐Your opt-in rate looks healthy. Your 10-minute conversion window is about to tell you why that's bad news, Google dropped several updates for SEOs and advertisers this week, and more!
The compounded meta collapse
😮What six months of bad structure does to a media account, Facebook, Instagram, and Meta all had updates worth knowing this week, and more!