The creator well is drying up?
🫣The outreach didn’t get worse. the pool it’s fishing from got smaller, Google and Meta add more AI automation and ad controls, and more!
Latest
Search demand is now divided
🔎 It’s sorting itself into two piles, and each needs a different playbook, OpenAI is rapidly building ChatGPT into a performance advertising platform, and more!
AI Citation is a double edged sword
⚔️Getting cited everywhere and recommended nowhere are two different edges of the same sword, Google and Cloudflare make search access harder to navigate, and more!
Your Shortcut to Endless Ad Creatives
🤳Turn a single product brief into a month of high-performing ad assets
Where did the attention go?
🧐The CTR gap tells you where attention went. It doesn’t tell you whether that’s good news, Media buyer index of the week, and more!
Spot the blind spot in your testing
🧐The weekly quota is quietly training your team to redefine “new concept”, Google and Microsoft expand advertiser controls with new search and campaign features, and more!
Ideas aren’t the problem, supply is.
🥲Your creative testing isn’t failing from a lack of ideas. It’s running with zero buffer stock, Pinterest, Snapchat, and Reddit report stronger growth with AI, and more!
They’re seeing you too many times
🥹Your DSP says frequency 3. The household may have seen your ad 20 times, Social platforms want better content, not more content, and more!
You’re forgetting this segment
🤔The AI can find the segment but you’re asking the wrong questions, Google updates audio advertising while OpenAI reimagines customer journeys, and more!
The Pipeline Hiding On Your Website
See which existing pages can influence buyer shortlists before another article gets published this Wednesday.
That send time is wrong
🤦♂️CTR has barely moved but opens look good so no one questioned it, and Summer Ad Costs Ease As Brands Prepare For BFCM and more
Incrementality tests failing?
👀 The Reason Two Quarters of Incrementality Testing Changed Nothing, and Meta Doubles Down On Reach And AI Advertising
Identify and fix that Ad pattern
👎 Your ad account has two job titles, and judging both by the same number is the ceiling, and AI Knows Your Brand, But Won’t Recommend It
Email domain killed on a random Tuesday
⏳ Google moved from temporary delays to permanent rejection in November 2025, and Google Rolls Out Major Ads Updates
Let’s fix that campaign
🫢Two Views, Same Campaign, Completely Different Verdict, and Google Ads Editor Gets Major AI Upgrade.
Meta isn't enough anymore
Howdy readers 🥰 Be honest. TV has crossed your mind. But the moment it did, so did the questions. What does it cost? How do you even buy it? And if it runs, how do you know it worked? With no clean answers, you shelved it and ran another Meta test
Your Attribution Is Missing Revenue
🥸AI-driven purchases bypass traditional tracking systems today so your attribution is missing the reason for revenue, Meida buyer index of the week, and more!
Plan for the BFCM spike
🧐The BFCM CPM spike is layered on top of a spike that already happened, ChatGPT and Gemini open new ad opportunities, and more!
Consent changes from 2027
🧐This rule delay should already be changing how the opt-out flow works, Creative teams adopt AI as social discovery keeps growing, and more!
Rufus can shop for you
🛒Amazon turns repeat purchases into background automated orders, Google updates Search with new traffic and advertising insights, and more!
This is what works with creators
💪 Letting the format do the product selling, Google adds app integrations and broader advertising measurement, and more!
Google Zero Has Survivors
👀 See what 400+ sites reveal about the content still earning growth in zero-click search.
You Ranked First Now What?
🫠For years, Amazon SEO had one objective: earn a higher organic position. That assumption just broke, Media buyer index of the week, and more!
Word of mouth over AOV?
🧐The customer who spent $80 may be worth more than the customer who spent $800, OpenAI expands ChatGPT Ads as AI search adoption grows, and more!