Label your AI content

Howdy readers 🥰

In this newsletter, you’ll find:

🏷️ A ready-to-copy AI content policy for your brand and creators

📢 ChatGPT rolls out visual ads and launches business hub with new analytics

🏆 Ad of the Day

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🏷️ A ready-to-copy AI content policy for your brand and creators

Instagram head Adam Mosseri said on October 19 that AI-generated content won't be penalized in reach, that more labels are on the way, and that creators should tag their own AI content.

Good news for brands using AI images and video. It also means someone at your company should know exactly where AI shows up in your content, including in work from agencies and creators. Few teams can answer that today.

Below is a short policy you can adapt and send this week. Each section has the clause, then a note on how to apply it.

Section 1: Scope

Clause: "This policy covers all content published on our channels or by paid partners, including ads."

Note: list every way AI touches your content before you send it: generated backgrounds, edited product photos, voiceovers, captions, avatars. Ask agencies and creators too. The list is usually longer than expected.

Section 2: Three categories

Clause: "Minor edits (color, cleanup, captions) need no label. Material changes (new backgrounds, models, or scenes) and fully generated content are labeled before posting."

Note: Where minor ends and material begins is my judgment. Adjust it, but write it down so the call isn't made post by post.

Section 3: The hard line

Clause: "AI is never used to change how a product looks, works or performs."

Note: this is an accuracy issue before it's a labeling one. Keep it absolute.

Section 4: Partners

Clause: "Creators tag AI-generated or materially edited content using the platform's label."

Note: paste it into every brief and every paid partnership contract.

Section 5: Records

Clause: "Every post is logged with whether AI was used and how."

Note: if a label appears that nobody added, the log tells you why.

Section 6: Review

Clause: "This policy is reviewed every quarter."

Note: platform rules will keep moving, and ad platforms have their own disclosure rules for AI creative. Check those separately before running AI-made ads.

Test what labels cost you

Post 10 labeled AI pieces and 10 comparable real ones over a month, on matching days and times. If labeled posts average 120 saves and real ones 150, labels cost 20% on saves. If an AI post costs $50 to make against $400 for a shoot, that trade may be worth it. These figures are illustrative.

Send this today

Message your team, agencies and creators with one question: "Where do you use AI in our content right now?" Their answers fill in Section 1.

📢 ChatGPT rolls out visual ads and launches business hub with new analytics

OpenAI is expanding ChatGPT's business features with visual ads during AI image generation and a new Business Hub that lets companies track their visibility, manage business information, and interact with potential customers.

The Breakdown:

• ChatGPT is testing visual ads that appear while users wait for AI-generated images, displaying sponsored content separately from the conversation and disappearing once the image is ready.
• The new ad format is being tested with select U.S. advertisers, featuring clearly labeled promotional images for products, services, and experiences.
• ChatGPT Business Hub is now available in beta, allowing businesses to track brand mentions, website clicks, and discovery topics, offering insights into how customers find and discuss them through ChatGPT.
• Businesses can claim their profiles through phone or DNS verification, update their information and, if eligible, create AI-powered Business Agents to answer customer questions and showcase their offerings.

ChatGPT is becoming a new channel for businesses to advertise, measure visibility, and connect with customers. With website click data and AI-powered business profiles, companies now have more ways to understand and improve their presence in AI-generated answers.

🎥 Ad of the Day

What Works:

Seasonal Hook Lands - “Glow Through Winter” turns the sale into a seasonal skincare need, giving the promotion more relevance than a generic discount while strengthening message-market fit.

Basket Signals Value - The overflowing basket visually communicates range and abundance, making the sitewide offer feel bigger while helping shoppers imagine building a full routine in one purchase.

Offer Reads Fast - “20% off sitewide” and the visible code create strong offer framing, while the pink-red contrast keeps CTA clarity high and cognitive load low on mobile.

For sitewide promos, show multiple products grouped in a cart or basket. That makes the discount feel broader, more tangible, and more worth acting on.

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