Search demand is now divided
đ Itâs sorting itself into two piles, and each needs a different playbook, OpenAI is rapidly building ChatGPT into a performance advertising platform, and more!
Tania Sharma
AI Citation is a double edged sword
âď¸Getting cited everywhere and recommended nowhere are two different edges of the same sword, Google and Cloudflare make search access harder to navigate, and more!
Your Shortcut to Endless Ad Creatives
đ¤łTurn a single product brief into a month of high-performing ad assets
Where did the attention go?
đ§The CTR gap tells you where attention went. It doesnât tell you whether thatâs good news, Media buyer index of the week, and more!
Spot the blind spot in your testing
đ§The weekly quota is quietly training your team to redefine ânew conceptâ, Google and Microsoft expand advertiser controls with new search and campaign features, and more!
Ideas arenât the problem, supply is.
đĽ˛Your creative testing isnât failing from a lack of ideas. Itâs running with zero buffer stock, Pinterest, Snapchat, and Reddit report stronger growth with AI, and more!
Theyâre seeing you too many times
đĽšYour DSP says frequency 3. The household may have seen your ad 20 times, Social platforms want better content, not more content, and more!
Youâre forgetting this segment
đ¤The AI can find the segment but youâre asking the wrong questions, Google updates audio advertising while OpenAI reimagines customer journeys, and more!
The Pipeline Hiding On Your Website
See which existing pages can influence buyer shortlists before another article gets published this Wednesday.
That send time is wrong
đ¤Śââď¸CTR has barely moved but opens look good so no one questioned it, and Summer Ad Costs Ease As Brands Prepare For BFCM and more
Incrementality tests failing?
đ The Reason Two Quarters of Incrementality Testing Changed Nothing, and Meta Doubles Down On Reach And AI Advertising
Identify and fix that Ad pattern
đ Your ad account has two job titles, and judging both by the same number is the ceiling, and AI Knows Your Brand, But Wonât Recommend It