Your ads deserved better intelligence
😌 Most teams do not have a creative problem. They have an intelligence problem they call a creative problem.
Tania Sharma
Your Prime Day Weakness Is Structural
👀 H2 isn't won in July. It's won right now, Media buyer index of the week, and more!
The Audience Nobody Is Fighting For
👀 Scan for demographic absences inside saturated categories, Four earnings reports revealed very different platform trajectories, and more!
The Email Costing You Margins
📧Every direct email your team sends to a supplier outside the master agreement has a price tag, ChatGPT ads are evolving from experiment into a real platform, and more!
Your Checkout is Losing Trust
🫣Every friction point in your checkout is costing you more than a sale, Instagram and Google test features with opposite strategic directions, and more!
Backlinks are a power of the past
🫤Everything SEO taught you about authority is wrong for AI search, X and Meta are both rethinking how advertising works, and more!
This is where your ads die
🔗 Drop in your URL and find out what your analytics never flagged.
You’re selling the wrong feeling
🩺Diagnose the load-bearing emotion before it's too late, Media buyer index of the week, and more!
Perfection is not the key
🙈Why 1,000 videos beats 10 perfect ones, Meta reveals why audience strategy needs a rethink, and more!
The Second Checkout
🤩Why your post-purchase window is worth more than your first sale, Snap, Meta, and Pinterest expand how ads reach users, and more!
Stop burying your great pages
Howdy readers 🥰 In this newsletter, you’ll find: 🥲Stop burying your great pages 📊 YouTube, Google Ads, and AI Overviews All Had Updates Worth Knowing This Week 🏆 Ad of the Day If you’re new to ScaleUP, then a hearty welcome! You and 50k+ CEOs, CMOS, and marketers have reached the
CTV’s Best Kept Targeting Secret
🤩Using competitor spends to grow your traction, Google and YouTube updates impact ads and audience reach, and more!