The Reversed Cart Playbook
🚀 How to Get Customers to Pay Before They Even Choose, Google & Bing’s Latest Ad & Search Updates, and more!
Tania Sharma
PDPs Are the New Ads
🚀 The $100M Playbook Smart DTC Brands Swear By, AI is Reshaping B2B Sales, and more!
The 10-Second Power Move
🕰️ Why TV Ads Are Becoming a Secret Weapon for DTC Brands, Google Enhances Display & Video 360, and more!
The “Micro-Obsession” Effect
🚀How Brands Win by Perfecting One Tiny Detail, Google Updates BrandConnect for Smarter Creator Partnerships, and more!
The Retention Magnet Strategy
🚀 How to Make Customers Stay Longer Without Discounts, Content Marketing in 2025, and more
Reverse Ghosting in days
Howdy readers 🥰 In this newsletter, you’ll find: 🔄 Reverse Ghosting: How Brands Can Win Back Customers Using Psychological Inertia 📢 Content Marketing in 2025: Where to Invest for Maximum Impact 🚀 Ad of the Day If you’re new to ScaleUP, then a hearty welcome! You and 50k+ CEOs, CMOS, and marketers
The DNA Theory of Influence
🧬Why the Best Creators Aren’t Found—They’re Engineered, The Future of Search, and more!
The Commitment Ladder Fallacy
🛠️When Adding Steps Actually Works (And When It’s a Disaster), Can We Still Trust Online Information?, and more!
The Creator Liquidity Trap
đź’ˇ Why Most Influencer Campaigns Die Before They Even Start, Google Updates Robots Meta Tag to Include AI Mode, and more!
The AOV Paradox
🧩 Why More Doesn’t Always Mean More Profit, Microsoft’s AI-Powered Revolution in Advertising, and more!
Lose Money to Scale Faster
🔥 Why You Should Run “Money-Losing” Campaigns on Purpose, Google Expands Ad Dominance With Triple-Serving & YouTube Shorts Creator, and more!
The Return Revolution
♻️ Why Smart D2C Brands Are Redesigning Refunds, YouTube’s Dominance in Social & Advertising, and more!