You are moving too slow
🏃♂️➡️Speed matters more than polish in January testing cycles.
Tania Sharma
The Intent Mismatch Story
🧐Why good traffic still converts poorly, Media buyer index of the week, and more!
The Funnel Gap Nobody Fixes
⏳Time, not traffic, is where most demand dies, Google’s agentic shopping play, and more!
Free Shipping Pays for Chaos
📈 Thresholds rise when routing and inventory aren’t controlled, AI took over holiday customer service, and more!
The VIP Campaign Trap
📈 When Your Best Customers Make Growth Look Better Than It Is, The real PPC shift nobody is talking about, and more!
Amazon is a Chessboard, not a Ladder
💪 The winners control space, not just rank, Platforms pull commerce and content into the feed, and more!
Your checkout isn’t the problem
😪 Everyone optimizes checkout, almost nobody looks closely at what follows.
TikTok Shop isn’t a Sales Channel
😮 It’s the fastest way to manufacture reusable proof, Media buyer index of the week, and more!
Automation Turned the Brain Off
🙃 When speed replaces strategic visibility, TikTok tightens ad identity and planning for 2026, and more!
When Performance Becomes a Trap
🪤Stable CPAs can hide shrinking audience coverage, Google Ads improves daily workflow, and more!
The Compounding Metrics Play
🤓 Build Growth That Doesn’t Break, Reddit launches Max Campaigns to automate performance, and more!
Discovery no longer comes first
Plus, 👨💻Why shoppers decide before they ever see your store, Media buyer index of the week, and more!