HR is your secret buyer
🧠If you think your product is “just DTC,” you’re missing one of the fastest-growing GTM unlocks in 2025, Google Brings AI Match Type to Search Ads, Revamps Site Insights, and more!
Tania Sharma
Your Dashboard is Lying
📉 The metric that made you feel in control might be the one holding you back, Meta Doubles Down on Messaging with New WhatsApp Ad Tools, and more!
The LEGO Stack Model
📐How Smart DTC Brands Scale Landers Without Rebuilding, IAS and DV Bring Attention Tracking to Snap Ads, and more!
De-Influencing Defense System
⚠️ How to Survive the Backlash Before It Hits, New Controls for Ads, Reviews, and Listings, and more!
The ad you should’ve fixed
What if you knew exactly what to change before launch, before testing, before wasting a single dollar?
Finding Breakout Ads
🎨 The proven framework for balancing safety, scale, and surprise, without blowing the budget, Pinterest’s New Visual Strategy, and more!
Post-Purchase Priming
🎯How to Set Up the Next Sale Before the First is Even Delivered, Google’s New Moves: Smarter Shopping Ads + GA4 Privacy Ratings, and more!
This is killing Retention
🔪 How slow scripts, broken upsells, and overlooked UX are costing you repeat revenue, YouTube Rolls Out Smart Upgrades Across Analytics, Dubbing, and Editing, and more!
The DTC Ping Back Protocol
Plus, 💬 Turning Dead Conversations Into Revenue Without Moving In Funnels, Reddit Unlocks Human-Centered AI for Marketers, and more!
Emails need arcs, not blasts.
✉️ Why 90% of your flows feel invisible, and how to build ones that convert like a story, The Influencer Economy Just Hit a Turning Point, And AI Is Ready to Replace It, and more!
Testing Loops > Testing Winners
💡 What if your goal wasn’t to find a winner, but to build a system that always finds one?, YouTube Doubles Down on Shorts Shopping and Brand Deals, and more!
Why Meta Ads Die So Fast
🎯 Creative Displacement: The Hidden Cost of Scaling on the Same Feed, WhatsApp Quietly Enters the Ads Game, Again, and more!