Scaling With Reversibility
🧭 Elastic Protocols that turn panic stops into smooth pivots, Snapchat Expands App Ads and Proves GenAI’s Edge, and more!
Tania Sharma
Your Cart Is Lying
🎯Why Offer Certainty Beats Discounts, Media Buyer Index of the Week, and more!
Why Invisible Loyalty Outperforms Points Systems
💸Retention scales faster when perks feel like privilege, Google Expands AI Image Editing and Video Tools, and more!
The Smarter Way to Build Bundles
📦 Build bundles from funnel logic, not leftover inventory, Meta adds new ad controls and Reels metrics, and more!
Stop treating PDPs as Landing Pages
⚡Your buyers lost conversion tempo. Get it back, Meta doubles down on AI visuals and ad economics, and more!
The Stockout Profit Play
💥How scarcity resets pricing power overnight, Meta launches AI ad upgrades to fuel holiday sales, and more!
You’ll want to be in this room
CEOs, founders, and growth leads dropping playbooks for the ad shifts ahead.
Don’t waste your Viral Moments.
🔄 Build a momentum OS from fading spikes, Media Buyer Index of the Week, and more!
Retargeting is Broken by Design
🔁 The Exit-to-Ad Loop to reach audiences before intent cools, Streaming Surges while YouTube Claims TV Crown, and more!
The Format Grid That Wins
🧭 Reverse-engineer formats that dominate categories., Meta Instagram, LinkedIn, change how analytics work, and more!
Offers Aren’t Promotions
💧 Manage offers like assets with liquidity velocity and slippage, Meta rolls out advanced creator analytics and streamlined workflows, and more!
The Post-Click Death Zone
🪦 Most ads fail where the landing begins, Meta, LinkedIn, TikTok launch major ad shifts, and more!