The Commitment Ladder Fallacy
đ ïžWhen Adding Steps Actually Works (And When Itâs a Disaster), Can We Still Trust Online Information?, and more!
Tania Sharma
The Creator Liquidity Trap
đĄ Why Most Influencer Campaigns Die Before They Even Start, Google Updates Robots Meta Tag to Include AI Mode, and more!
The AOV Paradox
𧩠Why More Doesnât Always Mean More Profit, Microsoftâs AI-Powered Revolution in Advertising, and more!
Lose Money to Scale Faster
đ„ Why You Should Run âMoney-Losingâ Campaigns on Purpose, Google Expands Ad Dominance With Triple-Serving & YouTube Shorts Creator, and more!
The Return Revolution
â»ïž Why Smart D2C Brands Are Redesigning Refunds, YouTubeâs Dominance in Social & Advertising, and more!
The Lifecycle Blindspot
đ Why Brands That Ignore Post-Purchase Data Are Doomed to Fail, Maximizing Reach with Google Display Ads, and more!
Live Commerce Isnât the Future
Howdy readers đ„° In this newsletter, youâll find: đ„ Live Commerce Isnât the FutureâItâs the New Cold Call. And Itâs Happening Now. đ» Winning on Snapchat: What Drives Real Engagement? đ Ad of the Day If youâre new to ScaleUP, then a hearty welcome! You and 50k+ CEOs,
Save this Refund Flow
đ The Refund Reversal Playbook: How to Win Back Canceled Orders, YouTube Enhances Ad Experience, and more!
Invisible Persuasion Machine
đŹ How âPlainâ Emails Secretly Outsmart Complex Marketing,Google AI Overviews Impact Web Traffic Significantly, and more!
Dark Social UGC
đ± The Invisible Sales Engine Brands Ignore, YouTubeâs Premium Lite & Social Shopping Trends, and more!
Testing Angles vs Offers
đ„The Hidden Lever That Multiplies Your Ad Efficiency, TikTok Reveals ROI Insights for Ad Campaigns and more!
The McDonaldâs Effect
đ Pricing Psychology that Boosts Sales by amazing margins, Google Upgrades Responsive Search Ads, and more!