Belief Outperforms Every Funnel Tactic
š„ Why identity upgrades convert faster than any paid social trick, The Distribution Shift Marketers Canāt Ignore, and more!
Tania Sharma
The upgrade your traffic needs
š¤ Everything runs smoothly until real traffic hits, and suddenly your fastest campaign starts slowing down.
AI Isnāt Ranking You. Itās Rewriting You.
ā”Your brand is being quietly reauthored by models trained on other peopleās language, media buyer index of the week, and more!
Donāt crack every time you scale!
ā” The brutal checkpoint every fast-growing brand ignores, Why TikTokās data shows creators outperform brands everywhere, and more!
Most live miss the moment
š Why your Lives fail before the pitch even starts, Post-holiday surge brands can no longer ignore, and more!
The Other Side of CAC
šø Quiet growth levers hiding in plain sight, Holiday search just shifted again, and more!
The Reverse Awareness Funnel
šļø Why BOFU Ads Are Suddenly Crushing at TOFU, Social Media Usage Trends 2025, and more!
Your whole week just got replaced
š² Youāll notice it when campaigns, content, and reporting start moving faster than your team can react.
The Cart Optimization That Backfires Hard
š§Why high-AOV shoppers buy more when you stop over-optimizing, Media buyer index of the week, and more!
The Customer Group You Keep Ignoring
š§¬Break the pattern before it breaks you, Google rolls out major PMax controls, and more!
The Stable Workhorse Ads
Howdy readers š„° In this newsletter, youāll find: šØ The āStable Workhorseā Theory: Why a DTC Accountās Most Valuable Ads Are Never the Sexy Ones š£ What Creators Expect From Platforms and Brands in 2025 š Ad of the Day If youāre new to ScaleUP, then a hearty welcome! You and
The Scroll-Shadow Method
Howdy readers š„° In this newsletter, youāll find: š„ The Scroll-Shadow MethodĀ š Google Tests New Performance Controls Across Search and YouTube š Ad of the Day If youāre new to ScaleUP, then a hearty welcome! You and 50k+ CEOs, CMOS, and marketers have reached the right place. Letās get into