Howdy readers š„° In this newsletter, youāll find: š„ The Scroll-Shadow MethodĀ š Google Tests New Performance Controls Across Search and YouTube š Ad of the Day If youāre new to ScaleUP, then a hearty welcome! You and 50k+ CEOs, CMOS, and marketers have reached the right place. Letās get into
š§©Your BFCM offer is dangerously outdated already / The offer strategy no oneās using, Facebook and Google roll out major AI upgrades, and more!
š¤ Your next partnership, trend, or breakout moment already happened; you just didnāt catch it.
š§ The 5 days each month that quietly determine your entire quarter, Media buyer index of the week, and more!
š§ Why āUnintendedā Moments Outperform Direct Pitching, Google Ads gets major control and AI upgrades, and more!
š The fix isnāt testing more, itās feeling more, Interactive ads redefine how brands engage, and more!
šThe tipping point between spend and scale, Google unifies its ad platforms with a wave of AI-powered updates, and more!
š§© Your most viral TikTok might be costing you sales, Reddit and Meta double down on AI-powered ad automation, and more!
š¬ Build ads that feel lived, not written, Media buyer index of the week, and more!
šÆHow to find the growth you actually created, how Reddit is shaping what people buy and what AI learns, and more!
š Ads That Donāt Convince, They Validate, Social Platforms Report Q3 Growth, and more!
āļøWhen Fixing SEO Too Fast Breaks Your Identity, Meta expands AI tools and analytics, and more!
