Levity as a Loyalty Loop
😂 The Retention Strategy Nobody’s Talking About, Tariff Turmoil Reshaping American Shopping Behavior, and more!
Tania Sharma
No More Search Funnels
🟡 4 Implementation Plays That Kill the Search Bar, Meta & LinkedIn Double Down on Ad Impact with Smarter Video, and more!
When Winning Tests Lose You the Long Game
🚨 Why your early lifts might be hurting your product ecosystem, TikTok's Full-Spectrum Ad Safety Toolkit, and more!
Retention starts at Acquisition
⭐️ If you’re bleeding customers post-purchase, it’s not your retention flow’s fault. It’s your acquisition, Google Pushes AI-Led Ad Playbook with New Ad Strength Guide, and more!
Your Best Ads are Hurting You
🧠 Same tone. Same style. Slight headline tweaks. Guess what happened?, Marketing to AI Agents Is Here, and more!
Amazon Growth Feels Broken?
🚨How Smart Traffic Fixes Amazon Growth, Smarter Controls in PMax, and more!
Smartest Way To Measure Loyalty
🤓 The Retention Quality Index: Breaking down why quality of retention matters more, HubSpot’s Big AI Upgrade, and more!
Stop Blaming the Ad
🛑 You’re Probably Fixing the Wrong Problem, Google Flags AI Content, and more!
Aesthetic of Conversions
🧠 When ‘Beautifully Simple’ Outperforms ‘Visually Stunning’, In-Game Ads Rise as TikTok Ads Dip, and more!
Visuals That Convert Before the Click
🧠 The Visual Loop Engine: How to design visuals that convert before the click, Google’s new Hands-Off Ad era, and more!
Is Visibility Killing Vision?
👤 The Paradox of founder-led marketing, Spotify’s new ad era: AI meets automation, and more!
The Marketplace MOAT
🌍 Controlling the Buyer Journey Before Amazon, Consumers Are Getting Better at Spotting AI Content, and more!