Content Debt Detox

Howdy readers 🥰

Yeah, a poster of you crying when leads don’t convert!  

In this newsletter, you’ll find:

🧠 Content Debt Detox: Eliminate Dead Posts and Build a Compounding Growth Engine

👇 Google Ads Editor 2.10 Doubles Down on AI and Precision Tools

 🏆 Ad of the Day

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Together with Eko

Shoppers Leave Clues. Your Product Gallery Captures Them. But Are You Looking Over Them?

You’ve optimized your ads and landing pages, but what about your PDP gallery, where purchase decisions actually happen?

This guide from Eko shows how every tap, pause, and scroll in your product gallery reveals exactly what shoppers want or what’s holding them back.

These overlooked micro-movements reveal why customers convert or abandon your PDPs.

Discover how brands like Mockingbird and Andie Swim turned overlooked gallery insights into high-impact PDP updates.

From quick wins to advanced PDP strategies, this guide helps you build product pages with more clarity, more confidence, and more conversions.

Download the free guide from Eko and start turning overlooked signals into growth!

🧠 Content Debt Detox: Eliminate Dead Posts and Build a Compounding Growth Engine

If your team published 30+ posts last month and can’t name which 3 drove the most sales, you’ve already lost momentum.

The real killer of organic growth today isn’t bad creative or inconsistent frequency, it’s invisible drag from content that performs just well enough to avoid deletion… and just poorly enough to suppress growth.

We call this Content Debt. And it compounds in silence.

It’s not just a waste of time. It’s an anchor on your reach, your algorithmic trust, and your ability to scale meaningfully across platforms. And almost no brand is auditing it correctly.

💣 Enter: The Content Drag Index

A simple scoring loop to evaluate every post across 3 performance friction points:

If 70%+ of your posts trigger 2 or more friction points, you’re not building a brand, you’re fueling decay.

Here’s what a fix looks like in the wild:

Example: DTC fashion brand recycling lookbooks into reels.

Original post: “3 Ways to Wear Linen in Summer” → 0.7% engagement rate, 12 saves.

Same content, reframed: 

→ “Hot or Not: Would You Wear This Fit?” + poll sticker + 5s video

→ Result: 4.2% engagement rate, 97 saves, 22 shares, 3 sales from link in bio

No new product. No reshoot. Just narrative reframing and smarter platform fit.

🛠 This Is Where SEMrush Turns into a System, Not a Tool

Once you’ve scored your last 30 posts using the Drag Index, plug the top 5 underperformers into the SEMrush Social Toolkit and ask it to generate remixes that match your top-performing competitor formats.

You’ll instantly get fresh post ideas, captions, visuals, and even video prompts, backed by real trend data.

From there, schedule, A/B tag, and automate reporting to prove ROI post by post, not post by guess. This is how your content starts compounding, not coasting. You can try the SEMrush Social Toolkit free for 7 days here.

🔄 The Paradigm Shift

Most brands confuse content consistency with content volume. But consistency isn’t posting daily, it’s repeatedly earning attention using what you’ve already proven works.

When your feed becomes an asset, not a log, you stop chasing reach and start building gravitational pull. Dead content is a silent drag. A detox isn’t just healthy. It’s how you scale without spending.

🧠 Google Ads Editor 2.10 Doubles Down on AI and Precision Tools

Google just dropped version 2.10 of Ads Editor, packed with smarter automation, cleaner targeting, and faster creative tools. It’s a powerful offline upgrade for marketers managing large-scale Google Ads accounts.

The Breakdown:

1. Targeting just got sharper - Performance Max now supports campaign-level exclusions and 100% bid adjustments to block TVs and tablets. You can also filter desktop traffic by OS, like Windows or macOS. 

2. Visuals and previews are smarter - Vertical 9:16 images now render better in Demand Gen ads for mobile. You can preview landing pages linked to video ads before launch. QR and barcode support also help bridge offline moments into digital engagement. 

3. AI takes the wheel in campaign setup - AI Max is available for Search campaigns to auto-expand keywords, match URLs, and personalize ads. Performance Max now offers asset suggestions during setup, cutting manual work. 

4. Bulk editing and fixes are faster -  Partial downloads let you sync only what you need, saving time on account refreshes. Export previews now show how ads appear before going live. The Link Checker catches broken URLs, and new video tools and goal settings help sharpen conversions. 

This update brings more power, automation, and speed to your desktop workflow. From creative previews to AI-assisted setups, Editor 2.10 gives advertisers the tools to move fast without touching the web UI. It’s a quiet but significant leap for anyone managing campaigns at scale.

🎥 Ad of the Day

What Works:

Headline as Sensory Anchor: “Sweet Decadence” - The word decadence triggers a multi-sensory association, indulgent, rich, luxurious, which primes the viewer emotionally before reading any ingredients.

Visual Styling = Botanical Realism - The real orchid and broken coconut create an earthy, lived-in aesthetic; this isn’t a sterile lab formula, it’s rooted in nature. Bottle design is minimal yet elegant.

Clean Claim = Purchase Permission  - The line “100% natural ingredients and FREE from synthetics & toxins” is a purchase unlocker for wellness-minded consumers. It reduces friction by eliminating guilt and fear, the two most common blockers in the fragrance category.

Broader Insights:

This ad balances sensory storytelling, emotional curation, and ingredient integrity in one frame. It makes the product feel like a moment of self-care in a bottle, not just a scent.  

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