DMs are Outselling Funnels
📬 The Squeeze to Claim Strategy where DM-Gated Offers Outsell Funnels, Advertisers Are Rebuilding Trust One Platform at a Time and more!
Howdy readers 🥰
In this newsletter, you’ll find:
📬 The Squeeze-to-Claim Strategy: Why DM-Gated Offers Are Outselling Funnels
📊 B2B Creator Marketing on LinkedIn: Why Now, Why It Works
🏆 Ad of the Day
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📬 The Squeeze-to-Claim Strategy: Why DM-Gated Offers Are Outselling Funnels
What if your most profitable campaign didn’t even need a landing page?
More DTC brands are skipping the traditional click-to-landing-page model and building entire offer flows inside the DMs. This isn’t just a cute trend. It’s a performance machine that’s turning comments into customers, faster, cheaper, and with zero drop-off in between.
The DM as the New Squeeze Page
Instead of: Ad → Landing Page → Opt-in → Email → Offer
Try this: Ad → Comment Trigger → DM → Instant Claim Flow
You’re collapsing the funnel into one irresistible message. The offer starts inside the DM, whether it’s a time-limited code, early access to a drop, or a private invite to a gated product experience. By letting them claim with a single tap, you turn attention into action in seconds.
Why It Works So Well Right Now
- Frictionless to Claim: No forms, no redirects, no delays. Just instant gratification in their native app.
- Boosts Engagement Algorithms: Every comment fuels your reach. Every DM trains the algorithm to push your content harder.
- Feels Exclusive, Even If It’s Not: “DM us ‘DROP’ to get early access” feels like VIP treatment, even if 1,000 others get it too.
- No More Form Fakes: If someone comments or DMs, they’re real. No junk leads. Just real intent.
How the Best Brands Are Executing It
- “Drop-Only” Discounts → e.g., “Comment DROP to get the code, expires in 60 mins.”
- Surprise & Delight → “DM us your favorite flavor and we’ll send a mystery gift.”
- Claim-Gated Giveaways → “We’re giving away 100 units today. DM ‘YES’ to see if you win.”
- Warm-Up Waitlists → “Comment EARLY and we’ll unlock the next drop 24 hours early for you.”
This whole model runs like clockwork when you have the right automation in place.
That’s where ManyChat comes in. It handles the entire DM flow, from triggering responses based on comments to auto-sending the reward to collecting emails or UGC inside the thread. No devs. No delay. Just performance on autopilot. You can sign up now for ManyChat and Claim Your Exclusive Discount here!
The ROI Payoff: These aren’t “cute” community plays. Brands are seeing 3–5× higher engagement, sub-$0.50 lead costs, and faster email/SMS growth without a funnel. Your DMs aren’t just for support anymore, they’re a growth channel.
Final Thought
Your customers don’t want to “fill out one more form.” They want the offer now, where they already are. And if you build it right, your DMs will outsell your product pages.
Ready to launch your first squeeze-to-claim campaign? Try it, and don’t be surprised if it becomes your top-performing channel.
🛍️ Snapchat Drives Apparel Discovery and Purchase at Every Stage
Snapchat’s latest report with Publicis and NRG reveals how social and tech-fueled experiences are shaping modern apparel shopping. Insights from over 3,000 Snapchatters show how AR, AI, friends, and creators influence decisions across the entire funnel.
The Breakdown:
1. Snapchat fuels discovery and drives real purchase behavior - 82% of Snapchatters use social to get apparel inspiration, 1.5x more than non-Snapchatters. 81% say it helps them find the best deals and promos, and 61% buy directly via social.
2. Friends and family are major conversion levers on Snap - 85% of Snapchatters say friends/family are their #1 influence in buying decisions. 80% recommend apparel based on personal experiences, and 74% act on shared links.
3. AI and AR tools are driving faster, smarter shopping decisions - 65% of Snapchatters use AI style guides to get outfit ideas, 2.1x higher than others, while 63% say AR Lenses reduce the need to go in-store, streamlining the journey. 77% find visual search helps them find items faster.
4. Creators add cultural clout and conversion credibility - 79% of users say brands that use creators feel more socially relevant, whereas 77% feel these brands are connected to cultural conversations, not just trends. And 75% say creator-backed brands feel like part of their "inner circle."
Snapchat’s apparel influence goes way beyond flashy filters. From discovery to conversion, it's outperforming non-users across every metric. If your brand isn’t using Snap to blend tech, community, and creator voice, you're missing a powerful commerce edge.
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📢 AI, UGC & Infinite Messaging Testing
June 3 | 11 AM PT / 2 PM ET | Free Event
Learn how to use AI to create scalable UGC and test unlimited variations of your best-performing messages. In this free 60-minute session from Motion’s Make Ads That Convert series, Kelly Rocklein shows how to systematize creative testing, extend what works, and refine like a pro.
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June 4 | 11 AM PT / 2 PM ET | Free Event
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🎥 Ad of the Day
What Works:
By using terms like “Performance Laundry Pods” and “Advanced In-Wash Scent Booster,” this brand borrows the tone of fitness and skincare. It makes laundry feel like a ritual of self-optimization, not a chore.
The clear, spaced callouts (“Performance Fabric Softener,” “69 Dryer Sheets”) turn an ordinary bundle into a high-value, high-clarity offering. It visually compresses the friction of buying by pre-answering every product question at a glance.
“SMELL GOOD. LOOK GOOD. FEEL GOOD.” reads like a life motto. It’s aspirational without being over-serious, and gives the shopper a reason to believe this isn't just detergent. It’s a better version of themselves.
Broader Insights:
This ad isn’t about cleanliness. It’s about control, presence, and feeling like your life is together. The 40% off CTA closes the loop, but the emotional close already happened halfway through the headline.
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