Innovate Upsells, Increase ROI

Howdy readers 🥰

In this newsletter you will find:

↗️ Reinventing Upsell Funnels for Maximum Engagement

🎯 Elevate Audience Targeting with GA4 and Google Ads

🚀 Ad of the Day

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Together with Minisocial

Last call to save BIG for an even BIGGER 2025 -

The DTC communities favorite micro-influencer & UGC platform also dubbed "the last good UGC platform" is having a killer promo in December: Get legacy pricing and 15% off before pricing goes up in January.

With minisocial brand see: 

• 400% ROI on influencer posts
• Boost organic social engagement by 92%
• Decrease cost per add-to-cart by 50%
• Get more fully licensed content to promote on your channels
• Even go viral! 🤪

With the discount, you can save $800 off their base package if you start a project now instead of waiting until January.

Something unique about minisocial is they have no long-term commitments, so give it a try and see for yourself why so many brands keep coming back even though they don't have to 😆

Learn more about minisocial here and get started before the end of the month for their best deal ever!

↗️ Reinventing Upsell Funnels for Maximum Engagement

Upsell funnels are the unsung heroes of eCommerce—when designed creatively, they can revolutionize your revenue game. Here are three deeply innovative upsell funnels, dissected for clever implementation and maximum ROI.

1. The “Gamified Loyalty Adventure” Funnel

How It Works:

Post-purchase, invite customers to unlock levels of rewards through upsells. The more they add, the higher the tier of perks they receive. Think of it as a game where every upsell builds their score.

Example:

A skincare brand offers a “Glow Up Challenge.” Add a second product to unlock free samples, a third to gain access to exclusive content like skincare tutorials, and a fourth for a VIP membership with early access to launches.

Execution Tips:

• Use progress bars to visually show how close they are to the next reward.

• Offer experiential rewards (e.g., exclusive webinars) rather than purely transactional.

Why It Works:

The gamified approach taps into customer psychology, creating a sense of achievement and urgency. Progress bars alone have been shown to increase conversions by 28%.

2. The “Dynamic Needs Analyzer” Funnel

How It Works:

Use post-purchase surveys or AI to recommend personalized upsells based on their unique needs. These aren’t generic “add-ons”—they’re tailored solutions.

Example:

A fitness equipment brand analyzes a customer’s purchase of a yoga mat and recommends resistance bands for strength training or yoga towels for convenience.

Execution Tips:

• Keep the recommendations limited to 1-2 items for a focused, non-overwhelming experience.

• Leverage tools like Shopify’s personalization apps or AI algorithms to enhance accuracy.

Why It Works:

Personalization increases the likelihood of acceptance. 91% of customers are more likely to shop with brands offering tailored experiences.

3. The “Mini Social Proof Carousel” Funnel

How It Works:

Integrate a live carousel showcasing how other customers have bundled products or upsold items. Include testimonials and purchase timestamps for credibility.

Example:

A gourmet coffee brand displays: “Sarah in New York added the Deluxe Espresso Maker to her cart for only $99 after purchasing the Premium Coffee Blend.”

Execution Tips:

• Use UGC to create relatable, trust-driven moments.

• Pair with a countdown timer for urgency.

Why It Works:

Social proof paired with urgency builds immediate trust, which can boost conversions by up to 34%.

These funnels don’t just increase AOV—they enhance customer experiences, blending psychology, creativity, and data-driven insights. Next edition, we’ll explore how to scale these ideas further. Stay tuned!

🎯 Elevate Audience Targeting with GA4 and Google Ads

Insights from SEL

Google Analytics 4 (GA4) and Google Ads integration empower marketers to create precise audience segments for impactful PPC campaigns. With features like audience building, conversion tracking, and tailored targeting, these tools offer endless possibilities for better ad performance.

The Breakdown:

1. Link GA4 and Google Ads for a Unified SetupConnect GA4 with Google Ads through GA4’s Admin section or Google Ads’ Data Manager. This integration allows you to import events as conversions and use GA4 audiences for remarketing campaigns directly in Google Ads.

2. Build and Segment Audiences in GA4Use GA4’s Audience Builder to create segments based on user behavior. Examples include visitors to high-value pages, users engaging with webinars, or customers who abandoned carts. Incorporate advanced options like sequences to track user actions in order or exclusion rules to target non-converters.

3. Set Membership Duration and Monitor AudiencesAdjust how long users remain in an audience, from 30 days to 540 days, depending on campaign relevance. Remember, audiences begin populating only after creation, so monitor them under GA4’s Advertising section.

GA4 and Google Ads together provide unparalleled control over audience targeting. By linking accounts, creating detailed segments, and optimizing membership duration, marketers can elevate their campaigns and improve ROI. Dive into GA4’s features to explore its full potential!

Together with Particl

Are Your Competitors Winning? Find Out How (and Why)!

The dust has settled on Black Friday and Cyber Monday, and your competitors have already started analyzing their wins and losses. Are you keeping up? 

Particl gives you real-time access to your market's performance, with insights on your competitors' sales, pricing strategies, inventory changes, and top-performing products.

Whether you're asking, "Did I discount too much—or not enough?" or "What trends should I jump on before the year ends?" Particl has the answers. Their platform empowers e-commerce brands like Skims, Mejuri, and Vuori to make smarter, data-driven decisions with the same tools top industry leaders use. 

Don't let the holiday season pass without understanding the bigger picture. Get the insights you need to turn December into your strongest month yet.

Start your free trial today and see what your competitors are doing differently!

What Works:

1. Seasonal Relevance: The tagline “Winter calls for new colors” aligns with the seasonal mood, encouraging customers to refresh their style for the colder months.
2. Human Connection: Featuring models with diverse looks creates relatability and inclusivity, appealing to a broader audience.
3. Focus on Product: The vibrant, stylish glasses are the clear focal point, showcasing the product effectively without clutter.
4. Minimalistic Design: The clean, modern layout keeps the message clear and impactful, matching the brand's likely sophisticated aesthetic.

What Can Be Better:

1. Call-to-Action: Adding a CTA such as “Explore the Winter Collection” or “Shop Now” would guide viewers toward the next step.
2. Feature Highlight: Briefly mentioning what sets these frames apart—materials, comfort, or durability—could provide more substance for potential buyers.

Broader Insights:

Seasonal campaigns work well when paired with fresh aesthetics and timely messaging. Combining such visuals with a clear CTA and product benefits can drive not just awareness but also conversions.

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