Innovate Upsells Pt.2

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In this newsletter you will find:

↗️Upsell Funnels That Redefine Scalability

🎬 Aligning Your YouTube Content with Connected TV (CTV) Audiences

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↗️Upsell Funnels That Redefine Scalability

We’ve already explored 3 upsell funnels in the previous edition, this edition focuses on taking upsells to the next level by blending personalization, value stacking, and exclusivity into irresistible offers. Here are three more groundbreaking strategies.

1. The “Behavior-Based Reactivation” Funnel

How It Works:

Post-purchase, track customer behavior to dynamically re-engage them with tailored upsells. For example, someone who spends 10 seconds browsing an upsell gets an exclusive follow-up offer.

Example:

An outdoor gear store tracks interest in a camping lantern upsell. If the customer hesitates, they receive a follow-up email offering 10% off the lantern within 24 hours.

Execution Tips:

• Use behavioral tracking tools like Klaviyo or ActiveCampaign to automate this flow.

• Focus on time-sensitive offers to capitalize on post-purchase momentum.

Why It Works:

Behavioral triggers align with customer intent, increasing the likelihood of upsell acceptance by 43%.

2. The “VIP Access Pass” Funnel

How It Works:

Turn your upsell into a gateway to exclusivity. After checkout, offer customers a chance to join an invite-only club or loyalty tier, where they gain access to exclusive perks, products, or early sales.

Example:

A fitness brand offers customers who purchase a workout kit the option to join their “Pro Members’ Club” for $19.99/month. Membership perks include free shipping, early product access, and member-only discounts.

Execution Tips:

• Communicate the benefits of joining the VIP tier and make them feel exclusive.

• Provide a trial period or one-time access to perks so customers can experience the value firsthand.

Why It Works:

Exclusive access taps into customers’ desire for status and belonging, which can increase AOV and drive long-term revenue through memberships.

3. The “Emotional Milestone” Funnel

How It Works:

Celebrate your customers’ milestones with upsells tied to meaningful moments.

Example:

A baby product brand upsells a personalized baby book after the customer’s first purchase of 

baby clothes, aligning with the emotional journey of parenthood.

Execution Tips:

• Send automated milestone emails tied to purchases (e.g., “Your Baby’s First Year”).

• Offer limited-time personalization upsells to make the experience feel bespoke.

Why It Works:

Emotionally driven upsells resonate deeply, creating both immediate conversions and long-term brand advocates.

By blending emotion, personalization, and clever automation, these funnels go beyond simple sales tactics. Start experimenting today to create truly scalable, high-impact upsell strategies.

🎬 Aligning Your YouTube Content with Connected TV (CTV) Audiences
Insights from Social Media Today

With more than a billion hours of YouTube content watched daily on TV screens, CTV viewing is reshaping how audiences engage with creators. To capitalize on this trend, YouTube has shared tips to optimize your content for bigger screens and better user engagement.

The Breakdown:

📊 Leverage Analytics for Insights: Track CTV engagement behaviors in YouTube Analytics. Use the “Device Type” filter in “Advanced Mode” to identify TV viewership trends, including watch time, views, and new subscriber activity from TV audiences.

🎥 Optimize for High-Quality Playback: Ensure your videos look great on 4K-compatible TVs by uploading in 4K, using good lighting, and consistent color grading. Polished visuals keep viewers immersed and enhance the overall viewing experience.

🖼️ Design Eye-Catching Thumbnails: With thumbnails supersized on TV screens, focus on high-resolution, visually striking designs to capture attention. Effective thumbnails are crucial for driving clicks and engagement.

📺 Create Episodic Content: Engage returns viewers by building episodic series or recurring themes. Familiar frameworks and beloved characters are particularly effective for keeping CTV audiences hooked.

📌 Optimize Your Channel Page: Maximize impact with clean, high-resolution visuals (2560 x 1440 pixels, 6MB max). Channel pages appear prominently on TV screens, so design them for easy navigation and strong branding.

As CTV viewership grows, aligning your YouTube strategy with TV audiences can amplify engagement and reach. Implement these tips to ensure your content and channel stand out on the big screen.

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What Works:

1. Festive Aesthetic: The lace-inspired design and soft holiday tones create a celebratory vibe, making the ad visually appealing and seasonally relevant.
2. Limited-Time Offer: Mentioning "limited edition holiday kits" adds exclusivity and urgency, encouraging immediate action.
3. Giftable Appeal: The copy “Get ready to glow (and gift)” ties in the holiday theme with self-care, targeting both gift-buyers and personal shoppers.
4. Clear CTA: The “Shop now” button is straightforward and actionable, driving potential conversions seamlessly.
5. Product Showcase: Featuring the front and center of the kit gives a clear preview of the offerings, ensuring the focus stays on the product.

the front and center of the kit

1. Highlight Key Benefits: Briefly mentioning what makes the kits unique (e.g., new shades, premium packaging, or best-seller inclusions) would add more compelling reasons to buy.
2. Sense of Urgency: Adding a line like “While supplies last!” could further boost the urgency factor and drive quicker decisions.

Broader Insights:

Holiday campaigns thrive on exclusivity, gifting themes, and visual appeal. Combining seasonal aesthetics with actionable CTAs and feature highlights ensures stronger engagement and conversions. Limited-time offers should emphasize urgency and uniqueness for maximum impact.

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