Instant Video Ad Wins

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In this newsletter you will find:

🎥 Video Ad Templates That Drive Conversions Fast

⚡ Bing vs. Google: Search Updates

🚀Ad of the Day

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🎥 Video Ad Templates That Drive Conversions Fast
Insights from Deividas Tokaris

If you’re not testing video formats, you’re leaving conversions on the table. Video ads are versatile, scalable, and proven to drive performance—when executed strategically. Here are 10 high-performing video creative templates to inspire your next winning campaign.

1. AI Voiceover Ads

Viral TikTok-style videos thrive on snappy scripts and relatable delivery.

How to Execute:

• Transcribe high-performing scripts from organic content.

• Use AI voice tools (like ElevenLabs or Murf AI) to add engaging voiceovers.

• Pair the script with product visuals or demo footage.

Why It Works: AI voices deliver content consistently and feel modern without heavy production costs.

2. TikTok Trend Integration

TikTok trends provide unmatched organic engagement, and leveraging them for ads feels native.

How to Execute:

• Combine your product demo footage with trending sounds and viral formats.

• Use hooks like “I saw this trending and had to try it!” to connect immediately with the audience.

Why It Works: Trend-based ads seamlessly blend into user feeds, increasing view-through rates and reducing ad fatigue.

3. Testimonial Ads

Nothing beats social proof. Testimonial ads showcase trust, while a strong hook drives attention.

How to Execute:

• Select an actor or customer who resonates with your target demographic.

• Start with a bold, relatable statement: “I didn’t believe this would work until I tried it.”

• Focus on a genuine problem-solution format.

Why It Works: Personal storytelling builds credibility and emotional connection.

4. Slideshow Ads

Underestimate slideshows, and you’re missing out. Repurpose your top-performing images into high-impact video content.

How to Execute:

• Combine your best static images into a 3–5 frame slideshow.

• Add a trending soundtrack or upbeat AI voiceover.

• Highlight benefits, one slide at a time, with punchy text overlays.

Why It Works: Simple visuals paired with sound engage viewers efficiently and convert surprisingly well.

5. Podcast Snippet Ads

Long-form video content? Turn it into short, dynamic ads that feel native to platforms like 

Instagram and TikTok.

How to Execute:

• Pull the most insightful or entertaining snippets.

• Add captions and dynamic cuts to keep engagement high.

• Pair with a hook like “The 30-second insight that changed everything for me.”

Why It Works: Snippets drive curiosity, educate the audience, and boost brand authority.

6. Workflow to Test Sub-Formats

A well-tested creative can unlock exponential returns.

How to Execute:

1. Take your best-performing video or image.

2. Recreate it in 10 different sub-formats: voiceover, slideshows, TikTok trends, testimonials, and more.

3. Identify the top 3 formats showing the most potential and scale them aggressively.

Why It Works: Testing templates lets you refine what resonates most with your audience while maximizing performance.

Winning video creatives don’t always require big budgets—just smart execution. By leveraging AI voiceovers, trending formats, testimonials, and proven sub-formats, you can systematically test and scale your best-performing ads. Start small, iterate fast, and let the results guide your creative strategy.

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⚡ Bing vs. Google: Search Updates
Insights from Search Engine Land

The search landscape is evolving with major updates from Bing and Google. Bing has improved its speed, accuracy, and efficiency using advanced SLM models and TensorRT-LLM, while Google experiments with double ad placements for advertisers. Here’s what’s changing and why it matters.

The Breakdown:

• Bing has significantly upgraded its search performance by integrating SLM models and TensorRT-LLM. This transition improves throughput by nearly 100 times compared to LLMs, resulting in faster search results, better accuracy, and cost savings. 
  
• Faster response times enhance user experience, while improved accuracy ensures more relevant results. The cost-efficient design allows Microsoft to reinvest in innovation, positioning Bing as a competitive alternative to Google in the search market.
  
• Meanwhile, Google is testing double ad placements for the same advertiser on search result pages, raising concerns about competition and ad performance. This experiment seemingly contradicts Google’s policy of showing only one ad per account for a specific keyword. 
  
• While the test aims to evaluate user and advertiser value, it could disrupt cost dynamics and increase ad expenses without necessarily improving revenue. Industry experts are watching closely to see if this change benefits advertisers or creates challenges in an already competitive ad space.

Bing’s technological advancements could attract more users by delivering faster and more accurate search experiences. Conversely, Google’s double ad placement test may alter the ad landscape, creating new opportunities and challenges for advertisers. Both developments highlight the rapidly shifting dynamics of search and advertising.

🚀Ad of the Day

What Works:

1. Minimalist Visuals: The close-up shot keeps the focus on the necklace and ring, highlighting the product’s craftsmanship and elegance while maintaining a clean, premium feel.
   
2. Bold Copy: “Don’t Be Bare” is short, intriguing, and playful, encouraging viewers to accessorize and adding a touch of personality to the ad.
   
3. Inclusive Appeal: Featuring a neutral, relatable model without over-styling broadens the audience appeal, emphasizing simplicity and versatility.
   
4. Brand Recognition: The Mejuri logo positioned at the bottom is clear but unobtrusive, seamlessly tying the ad to the brand's minimalist aesthetic.

What Can Be Better:

1. Call-to-Action: Adding a CTA like “Explore Timeless Jewelry” or “Shop Now” would encourage viewers to take the next step and browse products.
   
2. Highlight Product Features: Briefly emphasizing features like sustainability, material quality (e.g., sterling silver or gold), or craftsmanship would reinforce the value proposition and differentiate Mejuri from competitors.

Broader Insights:

Luxury DTC brands thrive on simplicity, elegance, and aspirational messaging. Pairing emotional hooks like “Don’t Be Bare” with tangible benefits and a strong CTA creates a perfect balance between brand allure and practicality.

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