Keep It Simple Sell Ample
Howdy readers đĽ°
In this newsletter, youâll find:
đď¸The Simple Art of Scriptwriting That Converts
đŤ Instagramâs Hidden Limits on Reach
đ Ad of the Day
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đď¸ The Simple Art of Scriptwriting That Converts
Scriptwriting doesnât have to be complicated. Yet, many creative strategists overthink it, making the process overwhelming and costly for brands. The truth? Once youâve done the groundwork, great scripts practically write themselves.
Hereâs a straightforward, proven system to craft scripts that convert, without starting from scratch:
1. Build on Validated Concepts
Forget about blank pages. The best scripts start with whatâs already working.
⢠Leverage Proven Frameworks: Tools like Foreplay let you save and study top-performing ads from other brands. Extract their core ideas using transcription tools.
⢠Adapt, Donât Copy: A winning concept doesnât need reinvention. Use existing frameworksâlike PAS (Problem-Agitate-Solution)âto build your script.
⢠Case Example: When a DTC skincare brand studied competitor ads, they noticed most winners featured UGC with a âbefore-and-afterâ transformation narrative. They adapted the concept, leading to a 2.4x increase in ROAS.
2. Personalize the Script to Your Brand
The magic lies in making validated frameworks feel tailor-made for your client.
⢠Audience Alignment: Craft hooks that resonate with your audienceâs pain points. For example, if your target market struggles with lack of time, start with, âNo more 30-minute routines!â
⢠Brand-Specific USPs: Replace generic features with your brandâs unique strengths. A fitness brand could highlight its âpatented resistance technology.â
⢠Enhance the Offer: Strengthen calls-to-action by layering urgency or exclusive perks. âOrder now to save 20% and get free shipping!â
⢠Insider Tool: Streamline UGC production with Insense, a platform trusted by 2,000+ eCommerce brands for creating high-performing influencer content and ready-to-use UGC video ads.
3. Scale With a Reusable Framework
Why reinvent the wheel when one winning framework can scale multiple campaigns?
⢠Document Learnings: Use Notion or similar tools to record what workedâhooks, structure, even editing style.
⢠Iterate for New Audiences: While the core concept remains the same, tweak elements to match different customer segments or product lines.
⢠Predictable Wins: Repurposing proven structures across brands ensures consistent results while saving time and creative energy.
Takeaway
Scriptwriting isnât about creating from scratchâitâs about leveraging research, frameworks, and data-driven insights. When you simplify the process and reuse what works, you donât just save timeâyou scale smarter, faster, and better.
đŤ Instagramâs Hidden Limits on Reach
Insights from Instagram
Instagramâs rules and content preferences can make or break your post's reach. From avoiding watermarks to steering clear of engagement bait, understanding these limits is key to boosting visibility and connecting with your audience effectively.
The Breakdown:
- Original Content is Non-Negotiable: Reposting existing Instagram content without adding value limits visibility. Instead, use tools like Remix or Collab to add a unique spin, ensuring your posts are fresh and engaging.
- Content-Length and Engagement: Reels between 30-90 seconds perform best, balancing attention span and engagement. Videos exceeding 90 seconds risk losing visibility, as they fall outside Instagramâs preferred format.
- Avoid Restricted and Sensitive Content: Posts discussing sensitive topics or promoting restricted products, like tobacco or adult services, are excluded from recommendations. Maintain safe, relevant themes to stay within the platform's guidelines.
- Say No to Engagement Bait: Overt calls for likes, comments, or shares are flagged and penalized by the algorithm. Focus on organic interactions by creating authentic, relatable content.
Staying compliant with Instagramâs evolving rules is essential for maximizing content visibility. By focusing on originality, relevance, and authentic engagement, brands can ensure they remain competitive in the ever-changing social media landscape.
Ad of the Day
What Works:
- Psychological Anchoring with Pricing: The "$49.99 slashed to $10" deal isn't just about savings; it plays on perceived luxury at an unbelievable price, making the $10 feel like a once-in-a-lifetime opportunity creating an emotional trigger for impulse purchases.
- VIP Exclusivity Hook: The "New VIPs Only" phrasing introduces an emotional pull by tapping into exclusivity and status, making users feel like they're part of a select group while setting the stage for future loyalty-driven upselling.
What Could Be Better:
The ad assumes the productâs quality and benefits (e.g., comfort, durability, or unique design) are self-evident. A brief line such as âPremium comfort meets everyday styleâ could reinforce why these shoes are worth even the original $49.99 price, making the $10 offer feel like a steal.
Broader Insights:
Combining exclusivity with affordability is a strategic masterstroke, as it builds immediate trust and sets the stage for long-term loyalty. The ad subtly shifts the consumer mindset to âWhy not?â rather than âWhy should I?ââa critical factor in impulse-buy categories.
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