Own the Idea, Not Just the Keyword

Howdy readers 🥰

In this newsletter, you’ll find:

🧠 Mental Monopoly: How Brands Win by Owning Ideas, Not Just Keywords

✍🏻 WordPress Finally Wakes Up to AI

 🏆 Ad of the Day

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Together with Modash

🚀 Scale Partnerships Without Clunky Tools, Missing Data, or Wasted Spend

UGC and affiliate platforms are everywhere, promising big results for small spend. But there’s always a tradeoff.

Most influencer marketing tools simply aren’t built for scale, let alone expansion into new markets. Even worse? Limited reach, irrelevant creators, inefficient workflows, and missing performance data.The result: costly misfires and underwhelming campaigns.

Modash changes everything.

✅ Discover niche-fit creators from a database of 250M+ profiles
✅ Reach out, ship products, and track performance, without ever switching tabs
✅ 14-day free trial and flexible monthly plans designed for modern growth teams

If you’re serious about expansion, the right system isn’t a “nice to have”; it’s non-negotiable.

Just ask brands like Stanley, Loop Earplugs, and Regal Rose, who’ve scaled smarter with Modash.

🎯Want the exact blueprint for entering new markets or going hyper-local with creators?

Join Modash’s free webinar on June 18th with Piia Õunpuu, Global Influencer Marketing Manager at Bolt. She’ll share how her team stacks creators, targets specific regions, and scales smarter, without wasting budget.

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Can’t make it live? No worries, register anyway to receive the full recording.

🧠 Mental Monopoly: How Brands Win by Owning Ideas, Not Just Keywords

Most DTC brands chase share of search. The great ones chase a share of mind.

Because when you own the idea, the buyer finds you, even when they don’t remember your name. Forget product specs and price battles. The best brands win by creating cognitive shortcuts.

Liquid Death doesn’t sell water. It sells rebellion. Graza doesn’t sell olive oil. It sells squeeze-drizzled flavor bombs. And Glossier? It branded an entire generation of barefaced beauty. These aren’t just branding wins. They’re visibility engines.

The Invisible Win: Being Remembered When You’re Not Even Searched

Mental monopoly is what happens when a customer types “Shark Tank weight loss gummy” instead of “Apple cider vinegar supplement.” It’s when a friend says, “You should try that butter hair brand”, and the other person knows it’s Crown Affair.

It’s linguistic priming meets product imprinting. Brands that hit this level don’t just drive search. They define it.

How This Compounds Into Distribution

When you own an idea, your content travels without attribution. Creators reference you without tags. Writers use you as examples. AI models surface you as a source, even if the user never typed your name.

But here’s the key: none of that happens if you’re not discoverable where influence accumulates, in articles, rankings, gift guides, citations. That’s why the smartest operators pair positioning with a precision link strategy.

Tools like dofollow.com help enforce the monopoly by earning you editorial links from sites that train both Google and AI to see you as the category default, to see how this can work for your brand, see dofollow.com in action here. 

The Takeaway

Mental monopoly isn’t a slogan. It’s a visibility moat. Own the idea first then build systems that make sure the market never forgets it. The world doesn’t just need to remember you, it needs to repeat you. Make sure it can. 

✍🏻 WordPress Finally Wakes Up to AI

After years of lagging behind in AI adoption, WordPress is finally making moves to integrate artificial intelligence into its ecosystem. With both a new AI development team and AI-assisted hosting options from Bluehost, the platform is beginning to align itself with the broader trend of smarter, automated web experiences.  

The Breakdown:

1. A strategic AI team has been formed to lead WordPress innovation - The new AI Team will streamline experimentation and development of AI features through plugin testing before core integration. Google engineers Felix Arntz and Pascal Birchler, both experienced WordPress contributors, are among the founding members. 

2. Bluehost just dropped two AI-powered WordPress plans - The new eCommerce Essentials and Premium plans come packed with AI tools for building sites, moving from other hosts, and setting up WooCommerce stores. You also get lightning-fast NVMe storage, SEO templates, and a built-in content delivery network. 

3. What’s the difference between Essentials and Premium? - Essentials gives you everything to get started, like payments, email templates, memberships, and smart site tools, while Premium is built for growing brands, with more advanced ecommerce features and customization.

WordPress has finally committed to AI in a meaningful way, catching up to competitors with a structured strategy and strong developer support. Bluehost’s hosting rollout complements that strategy by making WordPress-based ecommerce faster and easier for creators. 

🎥 Ad of the Day

What Works:

The $350 savings claim is the visual hero. Not only is it oversized, but the blue-green savings badge ensures it's the first thing the eye lands on. There’s no fluff, it’s clear, believable, and actionable.

Pairing the machine with the Pepsi-branded flavor bottle subtly boosts mainstream trust. It removes objections like “but will it taste good?” while also tapping into brand familiarity and emotional cravings.

The softly blurred kitchen background suggests lifestyle integration without shouting it. This helps viewers imagine the product on their counter, which is critical for closing functional DTC appliances.

Broader Insights:

This ad doesn’t try to be clever. It’s conversion science: lead with hard savings, support it with recognizable flavor credibility, and give just enough detail to push past doubt. The message isn’t just about soda, it’s about value per pour.

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