Howdy readers 🥰 In this newsletter, you’ll find: 🧨 Why “out of stock” is your best ad 📊 Google Ads Connects Web, App, and YouTube Performance 🏆 Ad of the Day If you’re new to ScaleUP, then a hearty welcome! You and 50k+ CEOs, CMOS, and marketers have reached the right place.
💡Habitual SKUs are the true retention engine, Facebook Ads Benchmarks 2025, and more!
⚡It’s not launches, it’s micro-iterations at feed speed, Meta Incrementality Lessons from 640 Experiments, and more!
🧬 How to train Meta’s algorithm without targeting a damn thing, Media Buyer Index of the Week, and more!
⏳ Track retained ROAS decay or bleed out at volume, LLM Traffic vs. SEO, and more!
🧠 The 3-second hook mistake most brands make, AI search splinters as Google slips, and more!
🧠 0.4 second lifts hiding in plain sight, AI Max & Shopping Updates, and more!
🧭 Elastic Protocols that turn panic stops into smooth pivots, Snapchat Expands App Ads and Proves GenAI’s Edge, and more!
🎯Why Offer Certainty Beats Discounts, Media Buyer Index of the Week, and more!
💸Retention scales faster when perks feel like privilege, Google Expands AI Image Editing and Video Tools, and more!
📦 Build bundles from funnel logic, not leftover inventory, Meta adds new ad controls and Reels metrics, and more!
⚡Your buyers lost conversion tempo. Get it back, Meta doubles down on AI visuals and ad economics, and more!
