The Commitment Ladder Fallacy

🛠️When Adding Steps Actually Works (And When It’s a Disaster), Can We Still Trust Online Information?, and more!

The Creator Liquidity Trap

💡 Why Most Influencer Campaigns Die Before They Even Start, Google Updates Robots Meta Tag to Include AI Mode, and more!

The AOV Paradox

🧩 Why More Doesn’t Always Mean More Profit, Microsoft’s AI-Powered Revolution in Advertising, and more!

Lose Money to Scale Faster

🔥 Why You Should Run “Money-Losing” Campaigns on Purpose, Google Expands Ad Dominance With Triple-Serving & YouTube Shorts Creator, and more!

The Return Revolution

♻️ Why Smart D2C Brands Are Redesigning Refunds, YouTube’s Dominance in Social & Advertising, and more!

The Lifecycle Blindspot

🔄 Why Brands That Ignore Post-Purchase Data Are Doomed to Fail, Maximizing Reach with Google Display Ads, and more!

Live Commerce Isn’t the Future

Howdy readers 🥰 In this newsletter, you’ll find: 🎥 Live Commerce Isn’t the Future—It’s the New Cold Call. And It’s Happening Now. 👻 Winning on Snapchat: What Drives Real Engagement? 🚀 Ad of the Day If you’re new to ScaleUP, then a hearty welcome! You and 50k+ CEOs,

Save this Refund Flow

🔄 The Refund Reversal Playbook: How to Win Back Canceled Orders, YouTube Enhances Ad Experience, and more!

Invisible Persuasion Machine

💬 How “Plain” Emails Secretly Outsmart Complex Marketing,Google AI Overviews Impact Web Traffic Significantly, and more!

Dark Social UGC

😱 The Invisible Sales Engine Brands Ignore, YouTube’s Premium Lite & Social Shopping Trends, and more!

Testing Angles vs Offers

🔥The Hidden Lever That Multiplies Your Ad Efficiency, TikTok Reveals ROI Insights for Ad Campaigns and more!

The McDonald’s Effect

🍔 Pricing Psychology that Boosts Sales by amazing margins, Google Upgrades Responsive Search Ads, and more!