Howdy readers 🥰 In this newsletter, you’ll find: ⚙️ The Forgotten SEO Curve 🛒 ChatGPT drives clicks, not conversions, yet 🏆 Ad of the Day If you’re new to ScaleUP, then a hearty welcome! You and 50k+ CEOs, CMOS, and marketers have reached the right place. Let’s get into it, shall
🧐Are your proof-based creator Ads really safe?, AI reshapes creation and discovery across Instagram and SEO, and more!
🔥The Asymmetry Operating System, AI Evolves from Predictive Discovery to Creative Partnership, and more!
😲 Most brands don’t realize how creative lag compounds CAC until it’s too late to fix.
🎛️ The algorithm’s the dealer, and it already knows your tells, Media buyer index of the week, and more!
🧠 How to turn AI theft into discoverability, How platforms are powering seasonal growth, and more!
📬 The Deliverability Stack that wins the noisiest weeks of the Year, Google expands Demand Gen with AI and Smarter Targeting, and more!
🧩 Pattern Fatigue Kills Performance Silently, Google Ads brings creative automation, and more!
💬Visibility is collapsing faster than traffic, X and Meta are changing how reach really works, and more!
🎯 Build lookalikes from real purchases, not broken targeting tools, Media buyer index of the week, and more!
🥹Meta’s new algo punishes sameness across creative outputs, Meta’s New Ad Trio for Smarter Creative Wins, and more!
⚠️ Search no longer starts with a query; it starts with an AI summary. Google expands Ad optimization and creative tools across ecosystem, and more!
