Find One Obsession that sells

Howdy readers 🥰 In this newsletter, you’ll find: ❤️ Single Trigger Obsession Mapping 💼LinkedIn Rolls Out New Ad and Page Tools to Boost Leads and Visibility 🏆 Ad of the Day If you’re new to ScaleUP, then a hearty welcome! You and 50k+ CEOs, CMOS, and marketers have reached the right

The Safe Scroll Theory

🧘 Why Calm Ads Convert in a Chaotic Feed, Google Expands Ad Placement Opportunities, and more!

Levity as a Loyalty Loop

😂 The Retention Strategy Nobody’s Talking About, Tariff Turmoil Reshaping American Shopping Behavior, and more!

No More Search Funnels

🟡 4 Implementation Plays That Kill the Search Bar, Meta & LinkedIn Double Down on Ad Impact with Smarter Video, and more!

When Winning Tests Lose You the Long Game

🚨 Why your early lifts might be hurting your product ecosystem, TikTok's Full-Spectrum Ad Safety Toolkit, and more!

Retention starts at Acquisition

⭐️ If you’re bleeding customers post-purchase, it’s not your retention flow’s fault. It’s your acquisition, Google Pushes AI-Led Ad Playbook with New Ad Strength Guide, and more!

Your Best Ads are Hurting You

🧠 Same tone. Same style. Slight headline tweaks. Guess what happened?, Marketing to AI Agents Is Here, and more!

Amazon Growth Feels Broken?

🚨How Smart Traffic Fixes Amazon Growth, Smarter Controls in PMax, and more!

Smartest Way To Measure Loyalty

🤓 The Retention Quality Index: Breaking down why quality of retention matters more, HubSpot’s Big AI Upgrade, and more!

Stop Blaming the Ad

🛑 You’re Probably Fixing the Wrong Problem, Google Flags AI Content, and more!

Aesthetic of Conversions

🧠 When ‘Beautifully Simple’ Outperforms ‘Visually Stunning’, In-Game Ads Rise as TikTok Ads Dip, and more!

Visuals That Convert Before the Click

🧠 The Visual Loop Engine: How to design visuals that convert before the click, Google’s new Hands-Off Ad era, and more!