Cashflow Calibrated Campaigns
💰 Why Your Next Promo Should Start With a Balance Sheet, ChatGPT Adds Shopping, WhatsApp Search & Better Citations, and more!
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Silent Proof Over Loud Testimonials
🤫 Why Micro-Social Proof Changes the Game for DTC Brands, LinkedIn B2B: Underrated or Unlocked?, and more!
Kill objections win conversions
🧐 Pre-Click Objection Engineering To Winning Before the Landing Page Loads, OpenAI and Shopify Deepen Ties as Checkout and Tag Changes Loom, and more!
Deferred Conversion Windows
⏳ When the Real ROI from Prime Day Hits 45 Days Later, Google Enhances Demand Gen Ads with New Controls and Checkout, and more!
The Creative Pre-Testing Layer
🚀 A layer that filters out weak ideas before they ever touch spend. Here’s how to build one, Threads Ads Go Global, and more!
Find One Obsession that sells
Howdy readers 🥰 In this newsletter, you’ll find: ❤️ Single Trigger Obsession Mapping 💼LinkedIn Rolls Out New Ad and Page Tools to Boost Leads and Visibility 🏆 Ad of the Day If you’re new to ScaleUP, then a hearty welcome! You and 50k+ CEOs, CMOS, and marketers have reached the right
The Safe Scroll Theory
🧘 Why Calm Ads Convert in a Chaotic Feed, Google Expands Ad Placement Opportunities, and more!
Levity as a Loyalty Loop
😂 The Retention Strategy Nobody’s Talking About, Tariff Turmoil Reshaping American Shopping Behavior, and more!
No More Search Funnels
🟡 4 Implementation Plays That Kill the Search Bar, Meta & LinkedIn Double Down on Ad Impact with Smarter Video, and more!
When Winning Tests Lose You the Long Game
🚨 Why your early lifts might be hurting your product ecosystem, TikTok's Full-Spectrum Ad Safety Toolkit, and more!
Retention starts at Acquisition
⭐️ If you’re bleeding customers post-purchase, it’s not your retention flow’s fault. It’s your acquisition, Google Pushes AI-Led Ad Playbook with New Ad Strength Guide, and more!
Your Best Ads are Hurting You
🧠 Same tone. Same style. Slight headline tweaks. Guess what happened?, Marketing to AI Agents Is Here, and more!