AI Isn’t Ranking You. It’s Rewriting You.
⚡Your brand is being quietly reauthored by models trained on other people’s language, media buyer index of the week, and more!
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Don’t crack every time you scale!
⚡ The brutal checkpoint every fast-growing brand ignores, Why TikTok’s data shows creators outperform brands everywhere, and more!
Most live miss the moment
🚀 Why your Lives fail before the pitch even starts, Post-holiday surge brands can no longer ignore, and more!
The Other Side of CAC
💸 Quiet growth levers hiding in plain sight, Holiday search just shifted again, and more!
The Reverse Awareness Funnel
🎛️ Why BOFU Ads Are Suddenly Crushing at TOFU, Social Media Usage Trends 2025, and more!
Your whole week just got replaced
😲 You’ll notice it when campaigns, content, and reporting start moving faster than your team can react.
The Cart Optimization That Backfires Hard
🧭Why high-AOV shoppers buy more when you stop over-optimizing, Media buyer index of the week, and more!
The Customer Group You Keep Ignoring
🧬Break the pattern before it breaks you, Google rolls out major PMax controls, and more!
The Stable Workhorse Ads
Howdy readers 🥰 In this newsletter, you’ll find: 🔨 The “Stable Workhorse” Theory: Why a DTC Account’s Most Valuable Ads Are Never the Sexy Ones 📣 What Creators Expect From Platforms and Brands in 2025 🏆 Ad of the Day If you’re new to ScaleUP, then a hearty welcome! You and
The Scroll-Shadow Method
Howdy readers 🥰 In this newsletter, you’ll find: 🔥 The Scroll-Shadow Method 🚀 Google Tests New Performance Controls Across Search and YouTube 🏆 Ad of the Day If you’re new to ScaleUP, then a hearty welcome! You and 50k+ CEOs, CMOS, and marketers have reached the right place. Let’s get into
The best offers don’t discount
🧩Your BFCM offer is dangerously outdated already / The offer strategy no one’s using, Facebook and Google roll out major AI upgrades, and more!
Your real fans are invisible to you
🤝 Your next partnership, trend, or breakout moment already happened; you just didn’t catch it.