Your Best Ads are Hurting You

🧠 Same tone. Same style. Slight headline tweaks. Guess what happened?, Marketing to AI Agents Is Here, and more!

Amazon Growth Feels Broken?

🚨How Smart Traffic Fixes Amazon Growth, Smarter Controls in PMax, and more!

Smartest Way To Measure Loyalty

🤓 The Retention Quality Index: Breaking down why quality of retention matters more, HubSpot’s Big AI Upgrade, and more!

Stop Blaming the Ad

🛑 You’re Probably Fixing the Wrong Problem, Google Flags AI Content, and more!

Aesthetic of Conversions

🧠 When ‘Beautifully Simple’ Outperforms ‘Visually Stunning’, In-Game Ads Rise as TikTok Ads Dip, and more!

Visuals That Convert Before the Click

🧠 The Visual Loop Engine: How to design visuals that convert before the click, Google’s new Hands-Off Ad era, and more!

Is Visibility Killing Vision?

👤 The Paradox of founder-led marketing, Spotify’s new ad era: AI meets automation, and more!

The Marketplace MOAT

🌍 Controlling the Buyer Journey Before Amazon, Consumers Are Getting Better at Spotting AI Content, and more!

The Creator Illusion

🎭 Why Your Brand Needs 10 Identities to Win in 2025, April's Microsoft Ads Overhaul, and more!

The Marketer’s Black Box

🕵️Cracking the Code on Invisible Margin Killers, Walmart and Google Bet Big on Immersive Commerce, and more!

Blind spots Killing Your Funnel

🧩 Creative Stack Mapping: which psychological states are we not addressing?, Reddit’s New Ad Tools Target SMB Growth, and more!

Urgency Without Desperation

🚀Using Dynamic Scarcity Loops To Move Beyond Simple Cart Urgency, AI-Powered Shopping Surge, and more!