From eye-roll to add-to-cart
🔁 Convert skeptics by letting creators challenge, not cheerlead, Deterministic vs. Probabilistic: The Two Pillars of Marketing Measurement, and more!
Latest
Conversion Isn’t a Moment, It’s an Arc
🧠Why Most Brands Interrupt Themselves Too Soon Without Building the Arc, Google AI vs. Third-Party Tools for Ads, and more!
Dominate Page One or Die
⚔️ How to win visibility battles on Amazon with people, not pixels, Amazon Turns Prime Video Into an AI-Powered Shopping Channel, and more!
The Signal to Noise Ratio
🧠An Audit of your ad account like you’ve never done, BNPL Isn’t Optional Anymore, It’s a Revenue Lever and more!
The Reverse Creator Funnel
🧠 What happens when you build your entire funnel around the person they already trust, Meta and Google Push AI-Generated 3D Assets to Power VR and Shopping, and more!
The Inbox Compression Model
📦How to run 5 promo emails in 5 days and make customers want more, Meta’s New Ad Tools Bring Reels, Threads, and Creator Campaigns Closer Together, and more!
Profit From Losing Customers
👀 Designing Funnels That Profit from Refunders and One-Timers, Google Launches AI Max: Smarter Search Campaigns with One Click, and more!
Channel Based Forecasting Guide
📊 Micro-Forecasting by Channel: Why TikTok Deserves Its Own SKU Map, Snapchat Upgrades Ads with AI Bidding, Sponsored Snaps & Music Push, and more!
Confuse them to convert faster
🎯 Clickable Chaos: Why You Should Make Your OOH Ads Confusing on Purpose, TikTok Expands Pulse Ads with Premium Placements, and more!
Channel Based Forecasting Guide
📊 Micro-Forecasting by Channel: Why TikTok Deserves Its Own SKU Map, Google Ads Just Got a Major Intelligence Upgrade, and more!
Stockouts are raising your CAC
🧠 How Stockouts Rewire Customer Behavior and Quietly Raise Your CAC, Pinterest Is Quietly Replacing Google for Gen Z Search, and more!
Your Next Winning Ad is Here!
🧲 It isn't in Your Dashboard, It’s in Your Inbox, Google’s Performance Max Gets Major Reporting Upgrades Ahead of GML , and more!