The 10-Second Power Move

🕰️ Why TV Ads Are Becoming a Secret Weapon for DTC Brands, Google Enhances Display & Video 360, and more!

The “Micro-Obsession” Effect

🚀How Brands Win by Perfecting One Tiny Detail, Google Updates BrandConnect for Smarter Creator Partnerships, and more!

The Retention Magnet Strategy

🚀 How to Make Customers Stay Longer Without Discounts, Content Marketing in 2025, and more

Reverse Ghosting in days

Howdy readers 🥰 In this newsletter, you’ll find: 🔄 Reverse Ghosting: How Brands Can Win Back Customers Using Psychological Inertia 📢 Content Marketing in 2025: Where to Invest for Maximum Impact 🚀 Ad of the Day If you’re new to ScaleUP, then a hearty welcome! You and 50k+ CEOs, CMOS, and marketers

The DNA Theory of Influence

🧬Why the Best Creators Aren’t Found—They’re Engineered, The Future of Search, and more!

The Commitment Ladder Fallacy

🛠️When Adding Steps Actually Works (And When It’s a Disaster), Can We Still Trust Online Information?, and more!

The Creator Liquidity Trap

💡 Why Most Influencer Campaigns Die Before They Even Start, Google Updates Robots Meta Tag to Include AI Mode, and more!

The AOV Paradox

🧩 Why More Doesn’t Always Mean More Profit, Microsoft’s AI-Powered Revolution in Advertising, and more!

Lose Money to Scale Faster

🔥 Why You Should Run “Money-Losing” Campaigns on Purpose, Google Expands Ad Dominance With Triple-Serving & YouTube Shorts Creator, and more!

The Return Revolution

♻️ Why Smart D2C Brands Are Redesigning Refunds, YouTube’s Dominance in Social & Advertising, and more!

The Lifecycle Blindspot

🔄 Why Brands That Ignore Post-Purchase Data Are Doomed to Fail, Maximizing Reach with Google Display Ads, and more!

Live Commerce Isn’t the Future

Howdy readers 🥰 In this newsletter, you’ll find: 🎥 Live Commerce Isn’t the Future—It’s the New Cold Call. And It’s Happening Now. 👻 Winning on Snapchat: What Drives Real Engagement? 🚀 Ad of the Day If you’re new to ScaleUP, then a hearty welcome! You and 50k+ CEOs,