Your whole week just got replaced
😲 You’ll notice it when campaigns, content, and reporting start moving faster than your team can react.
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The Cart Optimization That Backfires Hard
🧭Why high-AOV shoppers buy more when you stop over-optimizing, Media buyer index of the week, and more!
The Customer Group You Keep Ignoring
🧬Break the pattern before it breaks you, Google rolls out major PMax controls, and more!
The Stable Workhorse Ads
Howdy readers 🥰 In this newsletter, you’ll find: 🔨 The “Stable Workhorse” Theory: Why a DTC Account’s Most Valuable Ads Are Never the Sexy Ones 📣 What Creators Expect From Platforms and Brands in 2025 🏆 Ad of the Day If you’re new to ScaleUP, then a hearty welcome! You and
The Scroll-Shadow Method
Howdy readers 🥰 In this newsletter, you’ll find: 🔥 The Scroll-Shadow Method 🚀 Google Tests New Performance Controls Across Search and YouTube 🏆 Ad of the Day If you’re new to ScaleUP, then a hearty welcome! You and 50k+ CEOs, CMOS, and marketers have reached the right place. Let’s get into
The best offers don’t discount
🧩Your BFCM offer is dangerously outdated already / The offer strategy no one’s using, Facebook and Google roll out major AI upgrades, and more!
Your real fans are invisible to you
🤝 Your next partnership, trend, or breakout moment already happened; you just didn’t catch it.
The Asymmetry Window
🧐 The 5 days each month that quietly determine your entire quarter, Media buyer index of the week, and more!
The Eavesdrop Effect
🎧 Why “Unintended” Moments Outperform Direct Pitching, Google Ads gets major control and AI upgrades, and more!
Your Creative Lost Its Charge
🔁 The fix isn’t testing more, it’s feeling more, Interactive ads redefine how brands engage, and more!
The Hidden Physics of Scale
🚀The tipping point between spend and scale, Google unifies its ad platforms with a wave of AI-powered updates, and more!
The Engagement Illusion Exposed
🧩 Your most viral TikTok might be costing you sales, Reddit and Meta double down on AI-powered ad automation, and more!