The B-Roll Stack
🚀 How to turn one shoot into a month’s worth of scroll-stopping video ads, LinkedIn & Reddit Expand Ad Tools, and more!
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In this newsletter, you’ll find:
🎬 The B-Roll Stack: How to turn one shoot into a month’s worth of scroll-stopping video ads
đź“Ł LinkedIn & Reddit Expand Ad Tools
🏆 Ad of the Day
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🎬 The B-Roll Stack: How to turn one shoot into a month’s worth of scroll-stopping video ads
This isn’t wishful thinking. It’s how top creative teams scale without burning budget or creators. Most DTC brands overspend on creative because they treat each video like a campaign.
But the smartest teams?
They treat every clip like a puzzle piece, built to be rearranged, not replaced. That’s the power of the B-Roll Stack.
How the B-Roll Stack Actually Works
Think of it like modular ad inventory. Each clip serves a function: hook, action, context, or CTA. Shoot them with intention, and they become interchangeable layers for dozens of ad variations.
What you’re building isn’t content. It’s a scalable system for testing angles, offers, tones, and launching new ideas fast.
How to Build a Stack in One Shoot
- Plan 30–40 micro-moments (each 2–4 seconds)
- Capture in vertical + horizontal
- Film 2x: once clean, once emotionally expressive
- Mix lighting (natural, ambient, phone-light, UGC-style)
- Leave room for text, VO, and captions in your framing
Your goal isn’t a polished final product. It’s a high-yield raw material, lightweight, fast-edit, and highly flexible.
The 4 B-Roll Types You Need
1. Problem Moment: Make the viewer say, “Been there.” Set up the tension they recognize.
2. First Use: The moment they try, wear, scroll, or sip. Feels real, not scripted.
3. Context Shot: Place it in real life: the gym bag, the nightstand, the bathroom counter.
4. Soft CTA Motions: Zoom in on a review. Scroll to pick a color. Box it up. These convert without shouting.
Why This Works for Scaling Brands
Creative fatigue doesn’t come from repetition. It comes from single-use assets.
The B-Roll Stack solves that by giving your team endless remixing power from one planned shoot. It’s not content production, it’s performance infrastructure. More variations. More tests. More insights. That’s how smart teams outlearn and outperform at scale.
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đź“Ł LinkedIn & Reddit Expand Ad Tools
LinkedIn and Reddit just rolled out major ad upgrades focused on performance transparency and dynamic targeting. LinkedIn now tracks how multiple stakeholders from a company engage with your ads, while Reddit is expanding real-time product placements tied to community intent.
The Breakdown:
1. LinkedIn Adds Company-Level Engagement Insight - LinkedIn’s Revenue Attribution Report now reveals how multiple people from a target company engage with your ads, including mapped touchpoints across roles, helping B2B marketers understand influence across buying committees.
2. Improved B2B Targeting & Conversion Signals - Marketers can now identify which companies are most engaged, analyze deal-closing trends, and refine their outreach. This means more accurate forecasting, optimized campaigns, and shorter sales paths.
3. Reddit’s Dynamic Product Ads Go Platform-Wide - After strong beta results, Reddit's Dynamic Product Ads are now available to all advertisers pulling from product catalogs in real time and matching items to subreddit conversations, boosting contextual relevance. Advertisers saw 2× higher ROAS and a 4× rise in catalog usage during beta.
4. Smarter Targeting + Smartly Integration - Reddit’s ads also factor in both on-platform behavior (e.g., subreddit activity) and off-platform product interactions, while the new Smartly integration now lets brands manage Reddit alongside other ad channels in one dashboard.
From B2B buying committees to Reddit community commerce, both platforms are pushing harder into intelligent, intent-driven ad systems. Expect better attribution, richer targeting, and higher returns if you know where to aim.
🎥 Ad of the Day
What Works:
The largest and most contrasting element is the bold, black headline “A size for every sip,” which instantly delivers the product promise. The product lineup is laid out in a descending triangle formation, making it visually easy to scan from top to bottom (32 oz → 24 oz → 40 oz).
The use of soft, pastel tones (baby pink, mint, and lavender) evokes calmness, personalization, and lifestyle comfort. Against the neutral beige background, the tumblers pop without being aggressive, ideal for Hydro Flask’s upscale but everyday aesthetic.
Each size is labeled clearly, emphasizing options and personalization. Highlighting the “NEW 24 OZ TRAVEL TUMBLER” in both bold type and a different color (white) subtly drives new product focus while making it feel like a “Goldilocks” size, just right.
Broader Insights:
This ad builds trust through clarity, showcases product benefits visually, and appeals to both style and functionality. It caters to diverse buyer needs without saying too much, leaning into visual decision-making. The “Shop Now” CTA and size labeling reduce friction for both new and returning customers.
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