The Conversion Therapist Method

Howdy readers 🥰

In this newsletter, you’ll find:

🤝 The Conversion Therapist Method: Turn hesitation into yes with structured objection loops

🚀 Google and YouTube double down on AI-led and livestream-focused ad upgrades

 🏆 Ad of the Day

If you’re new to ScaleUP, then a hearty welcome! You and 50k+ CEOs, CMOS, and marketers have reached the right place. Let’s get into it, shall we? Oh! Before you forget, if someone forwarded this newsletter to you, don't forget to subscribe to our newsletter so you never miss out!

Together with Neurons

Will people remember your ads? Find out before you go live

Creating attention-grabbing ads is one thing. But making ads that people actually remember?

Neurons AI helps you out with both.

Predict how your ads will perform before launch, measure whether your audiences remember your ad days after seeing it, and if it evokes positive emotions.

In other words, before spending a cent on your campaign, you get:

• Instant, actionable recommendations to improve your creatives.
• Memory and engagement estimations.
• Overview of how engaging each element of your creative is.
• Suggestions that can boost performance, based on insights from thousands of campaigns.

It gives you quick, actionable recommendations to improve your creatives and maximize your ad impact. Run A/B tests before launch and tweak your visuals for maximum brand impact.

Major brands like TikTok, L'Oreal, and Google are seeing up to 73% boosts in CTR and 20% jumps in brand awareness.

Book a free demo & Start Improving Your Ads Today!

🤝 The Conversion Therapist Method: Turn hesitation into yes with structured objection loops

Most brands ask: “What features should we highlight?”

Top brands ask: “What fears are still alive at the bottom of the page?” 

Because at the point of hesitation, it’s not about the product, it’s about how you respond to doubt.

Step 1: Identify the Emotional Objection Loop

You’re not just dealing with rational blockers like price or specs. You’re dealing with emotion-driven resistance that loops in the mind.

Here’s what that looks like on-page:

• “Will this even work for me?”
• “I’ve tried similar things before. They didn’t help.”
• “This sounds too good to be true.”
• “If it doesn’t work, what happens next?”

Most pages handle this with static FAQs or a testimonial carousel. But you need a structured sequence that meets the resistance where it lives.

Step 2: Build a Layered Conversion Sequence (Bottom of Page or Cart)

Don’t end with a discount. End with trust calibration. Here’s a bottom-section blueprint that acts like a soft therapist for the uncertain buyer:

1. Mirror Their Fear

→ “Still not sure it’ll work for your skin/habit/lifestyle?”

2. Show the Pattern→ “That’s exactly what most of our customers felt before trying it.”

3. Present the Relief

→ “Here’s what 3,482 buyers said after they did.”→ Plug in a sharp, authentic testimonial that matches the objection.

4. Add a Minimal Risk Lever

→ “Try it for 30 days. If it doesn’t feel right, email us. No weird hoops.”→ This isn’t a refund policy, it’s an emotional safety net.

Bonus: Use Objection Routing On Key Pages

Add smart “I’m still unsure” links or modules that route readers back to specific answers.

• “Is this right for my age group?” → Click → Pop-up with 2 buyer case studies.
• “How long before I see results?” → Click → Micro-section with expectation framing.
• “What’s the catch?” → Click → Transparent FAQ + customer quote that addresses skepticism head-on.

This is micro-routing for doubt, not just info.

Why This Wins

Because no buyer converts without friction.

Your job isn’t to hide it, it’s to walk with them through it. And when you build a bottom-of-funnel copy that responds like a real human? You don’t just sell more, you retain trust post-purchase.

🚀 Google and YouTube double down on AI-led and livestream-focused ad upgrades

Google is rolling out AI Max for Search, bringing automated bidding and targeting into sharper focus for performance advertisers. YouTube, meanwhile, is debuting side-by-side ads for livestreams to improve monetization while reducing disruption.

The Breakdown:

1. Google launches AI Max for Search campaigns - AI Max is a new beta feature enhancing Google Ads with AI-powered bidding and precision targeting, replacing the earlier “Search Max” name and now appearing in select advertiser accounts. While there’s no global rollout timeline yet, it signals a more hands-off, AI-led ad strategy.

2. YouTube introduces side-by-side ads for livestreams - The new format places ads next to livestreams, muting stream audio but keeping visuals intact, keeping it less disruptive while giving advertisers valuable exposure during high-engagement moments. Only eligible livestreams with mid-roll automation enabled will support it.

These updates align with broader trends, AI automation in paid search, and a surge in livestream monetization tools. As traditional TV ad models weaken, Google is positioning its platforms to absorb both performance and branding budgets. 

🎥 Ad of the Day

What Works:

This ad nails the minimalist transformation promise. “Get visibly brighter, tighter skin” taps into one of the most universally desired skincare outcomes, radiance and firmness. The supporting claims (“actively hydrates for up to 48 hours” and “could replace up to 8 steps”) use cognitive efficiency as a selling point, targeting consumers overwhelmed by multi-step routines.

Hands cradling the products on a silver tray evoke luxury, care, and intentionality. The stark contrast between the deep red background and the clean white bottles creates an immediate visual anchor, while also alluding to vitality.

Each month has its own background and color label, which cues seasonal change and avoids visual fatigue. The use of hand-held bouquets humanizes the product and keeps it approachable. Bright, saturated florals contrast beautifully against neutral walls or clothing

The grid layout mimics a calendar, subtly reinforcing the concept of time-based gifting. Showing six months (half a year) keeps the concept digestible without overwhelming, ideal for visual cognition. 

Broader Insights:

This ad transforms flowers from a one-off transaction into a relationship-based gift. It makes the buyer feel thoughtful, organized, and deeply connected to the recipient. That emotional leverage, combined with strong visual framing, makes it primed for both direct sales and gift card purchases.

Advertise with Us

Wanna put out your message in front of over 50,000 best marketers and decision makers?

Find our Partner Kit here🤝

We are concerned about everything DTC and its winning strategies. If you liked what you read, why not join the 50k+ marketers from 13k+ DTC brands who have already subscribed? Just follow this.

At ScaleUP, we care about our readers and want to provide the best possible experience. That's why we always look for ways to improve our content and connect with our audience. If you'd like to stay in touch, be sure to follow us EVERYWHERE🥰

Thanks for your support :) We'll be back again with more such content 🥳