The Feeling That Sticks

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In this newsletter, you’ll find:

💡 The Feeling That Sticks: How to Track the Emotions Your Brand Leaves Behind

📊 Google Enhances Ad Tools for Monetization and Local Forecasting

🚀Ad of the Day

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💡 The Feeling That Sticks: How to Track the Emotions Your Brand Leaves Behind

Two brands can sell the same product, same features, same market, and still feel wildly different. One feels joyful, the other dependable. Only one gets remembered.

That’s because what lasts isn’t the offer. It’s the emotional residue that lingers after the click, scroll, or unboxing. If you’re not measuring that, you’re missing the most defining metric of all: how your brand feels.

Emotional Impact > Brand Awareness in 2025

In today’s crowded DTC battlefield, logic doesn’t win; emotion does. Consumers don’t just want solutions. They want solutions that make them feel smart, special, understood, or empowered.

This is why two nearly identical brands can drive opposite reactions: one sparks obsession, the other earns a polite nod. Strategic emotional positioning isn’t a luxury anymore; it’s your competitive edge.

From Vibe to Metric: Turning Emotion Into a Measurable Signal

Gut instinct is no longer enough. The best brand teams map emotional perception into trackable data points. But here’s the twist: you don’t get to define your brand’s emotion, your audience does.

That means it’s your job to decode the emotional language they use, not the one you wish they did.

How to Emotionally Benchmark Your Brand (and Outpace the Rest)

1. Scrape Emotion Words from Reviews & Comments: Dig into user language across TikTok, Reddit, Amazon, and App Store reviews. Look for recurring emotion-driven words like “trusted,” “excited,” “finally,” “addicted,” or “underwhelmed.” Organize by emotion type: joy, trust, pride, frustration, aspiration.

2. Compare Sentiment Strength vs Competitors: If your rival is getting “game-changing” and you’re stuck with “pretty solid,” that’s an emotional deficit. You might be functional, but not memorable.

3. Use Emotion to Fuel Creative Briefs: Want to evoke “relief”? Focus your copy on ease and resolution, not hype. Want to feel “elevated”? Dial in scarcity, storytelling, and sleek design details.

4. Monitor Emotional Drift Over Time: Track emotional tone by campaign, SKU, or experience update. Even a high-performing product can shift from “loved” to “meh” if the emotional narrative slips.

Brand24 gives you access to 25M+ signals across platforms, so you can measure not just how you’re mentioned, but how you’re felt. 

Start tracking your emotional market position today because in 2025, the most valuable brand equity isn’t visibility; it’s emotional ownership.

📊 Google Enhances Ad Tools for Monetization and Local Forecasting

Google is rolling out two major upgrades to help advertisers and publishers maximize performance. AdSense will now auto-fill empty ad slots with contextual suggestions, while Keyword Planner gets city- and device-level forecast data. 

The Breakdown:

• AdSense Now Fills Empty Slots with Relevant Prompts - AdSense will now show context-based suggestions in unfilled ad spaces, like “baking tools” on a recipe blog. Clicking a suggestion opens a dialog box with related ads. The feature rolls out automatically in 30 days, with an opt-out option.
• Keyword Planner Adds Regional and Device-Based Forecasting - Advertisers can now filter keyword forecasts by city, region, DMA, and device type, enabling deeper insight into which locations or platforms drive search volume before launching a campaign.
• Smarter Ad Delivery Across Web and Search Tools -  Together, these updates reduce inefficiencies in both monetization and targeting. AdSense ensures no revenue is lost from blank inventory, while Keyword Planner improves local strategy alignment. 

Unfilled inventory and vague planning waste ad dollars. These tools help close the gap, boosting monetization for publishers and precision for marketers. It's a clear signal that Google is prioritizing contextual and localized intelligence across its ad ecosystem.

🎥 Ad of the Day

What Works:

Cart Metaphor = Shopper Priming - The literal pink wireframe cart creates instant e-commerce context: this belongs in your checkout. It taps into purchase intent anchoring, you're not just looking, you're already in cart mode.

Offer Framing as a CTA, Not Just a Promo - “TRY INNO GLOW FOR FREE” is styled like a clickable button, complete with a cursor icon. The CTA blends visual UI mimicry (purple banner) with digital body language (pointer hand), signaling immediate action.

Social Proof + Feature Compression - “#1 Selling Fat-Burning Collagen” combines authority, category dominance, and goal alignment. Secondary benefit tags like “10g protein” give instant validation to skeptics (Is this filler? Nope, it’s protein too).

Broader Insights:

This ad fuses two high-conversion categories, beauty and fitness, into a single proposition without leaning too hard into either. It blends UI logic, visual metaphors, and cosmetic psychology to move you from "scroll" to "cart" without needing a landing page.

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