The real funnel starts at checkout

Howdy readers 🥰

The sale isn’t the win. The win is the second order. And most brands lose that in the gap between “Order Confirmed” and “Delivered.”

Shipfusion placed five real orders across leading clear protein brands and tracked everything after checkout, tracking pages, emails, delivery, and unboxing. What they found explains why repeat purchases quietly drop, even when ads are working, and checkout looks clean.

Here’s what stood out immediately:

👉 Only 40% of brands offered more than one shipping speed, so customers had no real choice
👉 Free shipping thresholds averaged $85, which is steep for most 1 to 2-item orders
👉 Only 1 in 5 brands offered bundles, leaving easy order value growth unused
👉 0 brands offered post-purchase upsells, even in a habit-forming category

Shipfusion turned the full teardown into The DTC Delivery Files, so you can compare your post-checkout experience against real benchmarks and see what customers actually go through after they buy. It’s screenshots, flows, and changes you can apply quickly.

Inside the report, you’ll see exactly what to change to:

🚚 Reduce delivery anxiety this week with clearer shipping choices and expectations
🛒 Lift order value on your next batch using bundles customers already want
💌 Cut support load fast with post-purchase updates that stop the guessing

Clear protein was just the test case, but if you ship physical products, this report is for you.

Download the report and benchmark your post-checkout experience today!