The Reverse Creator Funnel
đ§ What happens when you build your entire funnel around the person they already trust, Meta and Google Push AI-Generated 3D Assets to Power VR and Shopping, and more!
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In this newsletter, youâll find:
đ§ The Reverse Creator Funnel: What happens when you build your entire funnel around the person they already trust?
𧹠Meta and Google Push AI-Generated 3D Assets to Power VR and Shopping
đ Ad of the Day
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đ§ The Reverse Creator Funnel: What happens when you build your entire funnel around the person they already trust?
Most brands treat creators like temporary traffic sources. Drop a Reel, get some UGC, maybe whitelist their face into a top-of-funnel ad.
But the buyer doesnât see them as content. They see them as the reason theyâre paying attention. So what if you didnât just place creators in your funnel⌠What if you built your funnel around them?
This is Reverse Creator Funnel Design where your most resonant creator becomes the narrator of your entire customer journey:
From scroll to cart to post-purchase.
How to do it right
- Audit creator performance across stages: Whoâs not just getting views, but pulling people deeper? The creator who triggers âAdd to Cartâ shouldnât vanish after the click.
- Design each funnel stage as a creator touchpoint: Email #1? From them. PDP headline? A quote from their video. Quiz logic? Based on their routine. This creates narrative immersion. Buyers feel like theyâre still in the same experience, just deeper.
- Assign creators to archetypes, not just campaigns: Every buyer relates to a vibe. If someone buys because Jamie made it real, let Jamie carry them all the way through.
Modash helps identify creators whose voice maps to your exact buyer types, so you can build funnels that convert on trust, not tricks. So start your 14-day free trial now, no credit card needed!
Creator Role Mapping: Match Voice to Buyer Type
The goal? Build emotional continuity. Youâre not restarting the pitch at every step, youâre deepening trust with the same voice.
Why this works: Because continuity beats creativity. Because belief compounds when the messenger stays the same. In 2025, the highest-performing funnel isnât the one with the best CTR, itâs the one built around the single person your buyer already trusts. Let that creator lead. Then, architect everything else around their voice.
𧹠Meta and Google Push AI-Generated 3D Assets to Power VR and Shopping
Meta and Google just unveiled major AI advances in 3D object generation, Meta for immersive VR world-building, and Google for dynamic shopping displays, marking a pivotal step in bringing generative environments to consumers and creators at scale.
The Breakdown:
1. Metaâs AssetGen 2.0 brings text-to-3D to VR - AssetGen now creates detailed, production-ready 3D meshes from text/image prompts using a diffusion-based model. TextureGen enhances view consistency and resolution, enabling anyone to build immersive VR worlds by voice. It will soon roll out to Horizon creators.
2. Meta eyes future VR adoption, despite barriers - VR creation tools are evolving, but widespread adoption still faces hurdles, especially hardware cost and motion sickness. Meta is pushing AR glasses and creator tools like AssetGen as gateways to the full metaverse experience.
3. Googleâs Veo model turns product photos into 3D shopping experiences - With just 3 images, Googleâs Veo AI generates responsive, high-fidelity 3D views of products for Shopping listings. The system handles complex lighting and material interactions, and supports diverse categories like apparel, furniture, and electronics.
4. Googleâs 3D assets could feed future VR commerce - As Googleâs 3D corpus expands, it may fuel virtual shopping environments, blending product interactivity with immersive browsing.
These advances mark the convergence of generative AI, virtual environments, and e-commerce. Whether you're building a VR world or selling a couch, Meta and Google are racing to make the 3D internet a reality, one pixel at a time.
đĽ Ad of the Day
What Works:
Starting with âFACT: THIS IS AN ADâ immediately breaks the traditional ad flow. It's self-aware, disarming, and plays on ad fatigue psychology. Following it with âALSO A FACTâŚâ uses contrast-based copywriting to lead into the actual benefit.
The countertop loaded with colorful, whole ingredients visually screams health, freshness, and abundance. You instantly believe the benefit ("fresh dog food in 40 minutes") because itâs right there, the appliance, the prep, the raw inputs.
Logo and product placement dead-center creates symmetry and focus, while the leafy backdrop adds a natural, wellness-friendly vibe.
Broader Insights:
ChefPaw's ad doesn't try to overeducate. It earns your attention with blunt honesty, anchors its promise in a vivid image of real ingredients, and builds trust through transparency. For modern consumers skeptical of processed pet food, this ad positions the brand as both clever and capable.
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