The Rewrite that Replaces you

Howdy readers 🥰

In this newsletter, you’ll find:

🧠 The LLM equity heist: How to turn AI theft into discoverability

🎃 How platforms are powering seasonal growth

🏆 Ad of the Day

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🧠 The LLM Equity Heist: How to Turn AI Theft Into Discoverability

Let’s be blunt: AI is stealing your traffic, your ideas, and your authority.

You built the moat. Wrote the content. Earned the backlinks.

Now the model takes your sentences, paraphrases them into a “helpful summary,” and sends the user off with zero credit. The SEO community calls it “content decay.” But this isn’t decay, it’s expropriation.

Every time ChatGPT, Gemini, or Perplexity rewrites your content without attribution, it’s quietly extracting your equity and selling it as its own expertise.

The Hidden Cost of Being Quoted by AI

The irony is that the more trustworthy and high-performing your site becomes, the more likely it is to be rewritten.

You’re training the machine to replace you. Your articles, FAQ pages, and comparison tables are the data fuel that generative systems use to sound authoritative, and they don’t even link back.

The result?

Topical authority gets detached from brand authority. You remain the source of truth, but the machine becomes the source of trust.

From Theft to Leverage: The New Game

The smartest operators aren’t trying to stop the rewrite. They’re using it.

With the SEMrush AI SEO Toolkit, you can now track how your brand is represented inside AI answers, what phrases, tone, and sentiment are being attached to your name across ChatGPT, Google AI, and Perplexity.

This is visibility intelligence for a new layer of discovery, the layer you can’t see from Google Analytics. It’s not about chasing rankings. It’s about recovering ownership of your ideas before they calcify into someone else’s narrative.

You can start with SEMrush AI SEO Toolkit and find out which AI platforms are quoting you without credit, and how to reclaim that authority for good.

Engineering Discoverability from the Theft

Once you know where you’ve been paraphrased or omitted, you can strategically refeed the system:

• Publish clarifying data-backed articles that reassert authorship around high-risk topics.
• Add structured data and entity tagging so your brand remains visible in retraining loops.
• Create proof-of-origin signals (citations, timestamps, corroborating pages) that improve your odds of being the retained version of the truth.

In short: turn every stolen insight into a breadcrumb trail that leads back to you.

AI doesn’t just redistribute visibility, it rewrites reputation. The brands that treat AI as a competitive content layer, not a parasite, will win compound authority.

You can’t fight the rewrite, but you can profit from being the source that powers it. This isn’t an SEO update, it’s a visibility awakening. And the next cycle belongs to those who measure, monitor, and monetize what the machines take.

🎃 How Platforms Are Powering Seasonal Growth

From YouTube’s billion-view Halloween boom to Pinterest’s data-backed holiday rush, every major platform is shaping how people create, celebrate, and spend. YouTube amplifies artistry, Reddit fuels community planning, Pinterest drives purchase intent, and LinkedIn transforms marketing measurement.

The Breakdown:

1. Reddit drives participation with early and active planning - On Reddit, 66% of users celebrate Halloween and 50% plan to spend, making it a primed space for timely, targeted ads. With conversations spiking 5x before October 31 and users 40% more likely to host gatherings, early brand engagement can influence real-world behavior.

2. YouTube dominates Halloween with over 1B makeup views - YouTube has become Halloween’s creative epicenter, hosting over 1 billion views on SFX and makeup transformations. Shorts transitions, trend-based sounds, and the rise of “oddly satisfying” removal videos keep viewers hooked through visual storytelling and shared seasonal culture.

3. Pinterest fuels shopping intent with data and automation - With 76% of users shopping Black Friday or Cyber Monday, Pinterest blends inspiration with action. Product badges improve conversions by 18%, while automated campaigns cut CPAs by 7.5% and boost checkouts by 60%.

4. LinkedIn redefines success with measurable business outcomes - LinkedIn’s new framework urges marketers to move beyond CTRs, prioritizing revenue, qualified pipeline, and customer lifetime value. Using tools like Insight Tag and Predictive Audiences, B2B teams can connect engagement to ROI and scale campaigns with precision.

Together, these platforms reveal how digital ecosystems now blend creativity, community, commerce, and measurement. The future of seasonal marketing lies not in single campaigns, but in synchronized, data-powered storytelling across every consumer touchpoint.

🏆 Ad of the Day

What Works:

1. Sensory Intimacy as a Hook - The close-up of skin and gold creates a tactile, almost sacred moment that feels personal, not posed. It draws you into the experience rather than showing from afar. Shoot jewelry like emotion, proximity creates desire faster than sparkle does.

2. Language That Feels Like Energy - “Add abundance” replaces transactional verbs like “shop” or “buy” with a ritualistic one. It turns the act of purchase into self-expression. Replace commercial copy with identity-based language, people buy energy, not objects.

3. Minimalism as Confidence - One line, one pendant, one gesture, it’s visual restraint used as authority. There’s no clutter, no push, just certainty. In luxury or spiritual verticals, silence sells; less information equals more belief.

This ad transcends fashion and sells a feeling of self-actualization. It’s not about jewelry; it’s about identity, ritual, and energy alignment, and that’s what makes it magnetic.

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