The Second Funnel Stack

Howdy readers 🥰

In this newsletter, you’ll find:

🧐 How Smart Brands Convert Without a Product Page

💡 YouTube Expands Creator Tools

🎥 Ad of the Day

If you’re new to ScaleUP, then a hearty welcome! You and 50k+ CEOs, CMOS, and marketers have reached the right place. Let’s get into it, shall we? Oh! Before you forget, if someone forwarded this newsletter to you, don't forget to subscribe to our newsletter so you never miss out!

Together with Insense

⚠️ Why Is UGC Still the Slowest Part of Your Launch?

The Meta campaign’s ready. The team’s prepped. But you’re still waiting on UGC that was due last Friday. Sound familiar? That delay isn’t just annoying, it’s costing you.

Insense eliminates every slowdown between “let’s brief creators” and “launch the ad.” Nurture Life cut their turnaround time from 2 months to 2 weeks, with just one marketer and Insense.

They’re one of 2,000+ DTC brands that rely on Insense to scale UGC without breaking ops.

Here’s what you get:

✅ High-performing creators applying to you in minutes
📦 Seamless product shipment and live tracking
🧠 Licensed, on-brief UGC delivered in under 14 days

And with a dedicated platform manager, you’ll never rewrite a brief or chase a tracking number again. If your campaigns are tied to a spreadsheet, you’re not scaling, you’re surviving.

💸 Get up to 20% off managed services, offer ends June 20.

Book your free strategy call now!

🧐 The Second Funnel Stack: How Smart Brands Convert Without a Product Page

Most buyers don’t buy the first time they land. They orbit. Wander. Get distracted. Then suddenly convert from a Reel, an email, or even a saved Story highlight two weeks later.

You didn’t lose them. You just didn’t build their second funnel.

The Product Page Isn’t Broken. It’s Bypassed.

Heatmaps prove it: most users don’t even scroll halfway down a product page. Instead, they start a self-guided tour across content:

• UGC videos → for peer proof
• Reels → for benefits in motion
• FAQs → to resolve the last objections
• Emails → to reaffirm choice

What used to be linear (ad → PDP → buy) is now spatial. People build their own sequence using fragments of your content.

The Second Funnel Stack

Every high-performing DTC brand now builds around the product page using these five pillars:

1. Emotive Hooks: Use casual but charged UGC like “Ok wait, explain this again…” or “Bro, I thought this wouldn’t work either.”
2. Layered Objection Handling: Don’t cram all objections in one ad. Use different surfaces:
   • TikTok for skepticism
   • Email for price resistance
   • Carousel for product complexity
3. Multi-Intent CTAs: Not everyone is ready to buy. Use CTAs like:
   • “See how it compares” (exploratory)
   • “What it did in 7 days” (proof-seeking)
   • “Ready to switch?” (action-oriented)
4. Native Endpoints: Sometimes, the buy doesn’t happen on your site. Build conversion intent into DM replies, TikTok comments, or pinned highlights.
5. Persistence via Storylines: Instead of repeating the same claim across ads, treat each asset as a chapter. Guide users to collect all 5.

With so many creative layers, how do you know which piece actually creates an emotional imprint or CTA memory?

Neurons lets you pretest visual fragments for attention, message recall, and interaction flow so every asset in your funnel is high-impact before you ever run spend. You can book your free demo with Neurons here and build your pre-tested second funnel now! 

Final Insight: In 2021, the ad was the pitch. In 2025, the ecosystem is the pitch. If you’re not building a second funnel, your competitors already are.

💡 YouTube Expands Creator Tools with Easy Promotion and Multilingual Support

YouTube just rolled out a wave of updates to help creators promote content, engage audiences through Shorts, and localize global content, all from within the app itself.

• Integrated Promote Tool: Creators can now run ad campaigns directly from the YouTube app, without needing to open Google Ads. From a video’s playback screen, you can launch promotions, track performance, and set goals like growing subscribers or boosting traffic.
  
• Shorts Feed Gets Creator Post Alerts: YouTube will now notify Shorts viewers when a creator also has a new Post update, making it easier to cross-promote across formats. These alerts show up in the Shorts feed and let users interact without leaving the video stream. 
  
• Multilingual Thumbnails Coming: A new update will allow creators using YouTube’s auto-dubbing feature to upload region-specific thumbnails for dubbed versions. This means more tailored visual content for different language audiences, helping boost clicks and international growth. 

Why it matters: YouTube is reducing friction for creators to grow their audience and revenue, offering direct in-app promotion, better cross-format discovery, and new localization tools. As global reach becomes more important, features like regional thumbnails and native Shorts-post integration could be key to scaling visibility with minimal effort.

🎥 Ad of the Day

What Works: “Feel 20 years younger for $1.13 per day” is a high-impact hook. It quantifies both the benefit (feeling younger) and the cost (just over a dollar). That red, hand-drawn circle adds urgency and emotional emphasis; it mimics what someone might do when circling a must-buy deal on paper.

The layout separates two core products: Prostate Health and Nitric Oxide Booster. Each supplement gets its own benefit column, which makes the stack feel purposeful, not random. 

Stronger bladder, sexual wellness, blood pressure, circulation, every claim hits a real, tangible benefit that aging men care about. No fluff, no buzzwords, just “what it does for me” in plain English.

The design leans clinical (white background, structured fonts) but pairs it with bold, red accenting that triggers urgency and male-coded energy. 

Broader Insights:

This is direct-response marketing done right: a bold promise, a low price, a focused pain point, and a quick path to action. For men 45+, it removes shame and replaces it with control.

Advertise with Us

Wanna put out your message in front of over 50,000 best marketers and decision makers?

Find our Partner Kit here🤝

We are concerned about everything DTC and its winning strategies. If you liked what you read, why not join the 50k+ marketers from 13k+ DTC brands who have already subscribed? Just follow this.

At ScaleUP, we care about our readers and want to provide the best possible experience. That's why we always look for ways to improve our content and connect with our audience. If you'd like to stay in touch, be sure to follow us EVERYWHERE🥰

Thanks for your support :) We'll be back again with more such content 🥳