What emails are you sending?
đź“… Turning engagement emails into appointment programming, Media Buyer Index of the week, and more!
Howdy readers 🥰
In this newsletter, you’ll find:
đź“… Turning Engagement Emails Into Appointment Programming
📉 Click costs eased in pockets, but returns tightened
🏆 Ad of the Da
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Together with Modash
The Creator Strategy That Finally Scales
Ever wonder how some teams ship endless creator content without studio budgets or production chaos?
It’s rarely bigger teams. It’s co-creation done right.
Most brands rely on standard sponsored posts. One brief. One deliverable. One spike in performance. Then it stalls. That constant reset drains time, budget, and momentum.
Modash is hosting Gabriel Gomez, Head of Social and Creators at MCoBeauty, for a behind-the-scenes breakdown of the exact system they use to scale creator output without burning out their team.
In this session, you’ll learn:
- When co-creation beats a standard sponsored post, and why it compounds
- How MCoBeauty selects creators who can actually co-create at scale
- The low-lift production workflow that increases output without adding headcount
- How top teams measure co-creation performance beyond surface metrics
By the end, you’ll see how a clear co-creation model unlocks stronger performance and a creator pipeline that stays full.
No Hollywood crew required. Just a repeatable process that scales.
Can’t make it live? Register anyway, and we’ll send you the replay
đź“… Turning Engagement Emails Into Appointment Programming
Are your engagement emails expected, or just something people receive?
Most brands send content emails inconsistently. A tip one week. A sale next. A founder note randomly. That unpredictability keeps engagement volatile.
The strategy discussed in the transcript is different:
Pick one obvious content theme and deliver it on a consistent schedule. Not when you “have something to say.” On a fixed cadence.
The goal is simple:
Build anticipation. Instead of asking, “What do we send this week?”
You define, “What does our audience get every Thursday?”
Examples:
• Tool brand → weekly DIY tip
• Makeup brand → weekly look breakdown
• Climbing brand → weekly route insight
Over time, this creates:
Higher open consistency, Stronger engagement habits, Longer subscriber lifespan
Peek at the structural advantage:
When subscribers are conditioned to open for value, occasional promotional emails perform better. You’re not interrupting randomness. You’re leveraging rhythm.
This is not about sending more emails.
It’s about turning email into programming.
The takeaway:
If engagement fluctuates month to month, audit consistency before auditing creative.
Choose one obvious theme, fix the schedule, and commit long enough for a habit to form.
Predictability can outperform novelty when it builds anticipation.
📉 Click costs eased in pockets, but returns tightened
This week’s media buyer environment felt mixed and slightly fragile. Some channels got cheaper traffic, but conversion stability did not fully follow. Growth teams are balancing short-term efficiency wins with tighter return expectations.
The Breakdown:
1. CPC - Costs rose on Google, TikTok, YouTube, Pinterest, and Snapchat, while Meta, Amazon, and Microsoft declined, creating uneven buying pressure across platforms and forcing stricter bid discipline to protect efficiency.
2. CAC - CAC increased on Meta, Google, Amazon, YouTube, Pinterest, and Snapchat, while TikTok and Microsoft improved, splitting acquisition efficiency across the mix and limiting safe scaling pockets.
3. ROAS - Pinterest led with +3.91 percent ROAS and YouTube posted +1.01 percent, while Meta, Google, Amazon, TikTok, Microsoft, and Snapchat declined, with Microsoft down -9.75 percent, keeping returns concentrated in a few channels.
Meta remained the dominant spend channel at 63.13% budget share despite a slight dip. Google followed at 27.32% with a modest pullback, while YouTube and Amazon gained incremental share. Keep core budgets steady, but shift marginal dollars toward the few channels holding ROAS.
Together with Cloudways
Are You Keeping Up With the Latest Buying Behaviors?
If your website speed is slowing down your conversions, it’s time to see the science in action.
Join Cloud Bootcamp on March 10–11, for a live interactive event built for people who want to fix performance the right way.
Watch experts diagnose real production websites on screen and show exactly what’s slowing them down, from heavy media and bloated scripts to caching gaps, Core Web Vitals issues, and server misconfigurations.
No theory. No generic advice. Just practical fixes you can implement immediately.
- Live performance teardowns
- Roundtables on real agency & growth challenges
- 8 live sessions, 20+ expert speakers, 1500+ attendees
Plus, it’s gamified. Participate, climb the leaderboard, and win big prizes while learning.
If speed affects your revenue, this matters.
🏆 Ad of the Day
What Works:
They’re Selling Curation, Not Groceries - “A curated selection” matters more than “gluten-free.” The real promise is that someone already filtered the chaos for you.
This targets the Tired Label Reader - Gluten-free shoppers are used to scanning ingredients. This ad says, “Relax, we did that part,” which saves mental energy.
This is a Habit Builder Play - Staples imply repeat buying. The goal isn’t one novelty purchase, it’s becoming your regular grocery backup.
If your audience feels restricted, sell abundance. Position your product as freedom from constant checking, not just compliance with a rule.
Advertise with Us
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