You’ll want to be in this room

Howdy readers 🥰

You’ve probably felt it too. Paid social keeps throwing curveballs, TikTok’s future is a question mark, and even Google feels like it’s being leapfrogged by creators and AI.

Here’s the kicker: while everyone’s stuck recycling the same growth hacks, the smartest teams are quietly finding their next edge somewhere else, TV and streaming.

It’s fast becoming the new customer acquisition engine, and most of your competitors aren’t even in the room yet.

That’s why we’re telling you about this one afternoon in New York you can’t afford to miss.

On September 4th, at The Glasshouse, Tatari is hosting Forward 2025, a half-day event where the people shaping advertising’s future are laying it all out. Think of it as your shortcut into the rooms where big shifts are being made.

👉 Reserve your spot for Forward 2025 here →

Here’s what makes it different:

1️⃣ Big voices, no fluff. Steve Huffman (Reddit CEO), Adam Foroughi (AppLovin CEO), and Allison Ellsworth (Poppi Co-Founder) are talking about what actually moves the needle.

2️⃣ Playbooks you won’t find online. Leaders from Dave, Coterie, Saatva, TickPick, Ariat, and Gusto are sharing how they scale with TV in ways that beat crowded channels.

3️⃣ Real connections. It all caps off with a rooftop happy hour overlooking the Hudson, where you can swap notes with peers and speakers off-stage.

The event is free, but seats are limited and from experience, they go fast. Secure yours before they’re gone.