Your Next Winning Ad is Here!

Howdy readers 🥰

In this newsletter, you’ll find:

🧲 Your Next Winning Ad Isn’t in Your Dashboard, It’s in Your Inbox

📊 Google’s Performance Max Gets Major Reporting Upgrades Ahead of GML 2025

🏆 Ad of the Day

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🧲 Your Next Winning Ad Isn’t in Your Dashboard, It’s in Your Inbox

If you’re only mining Meta dashboards for ad ideas, you’re behind.

The most valuable raw material for high-converting creative is already sitting inside your business.

It’s in:

• The frustrated email reply about flavor confusion
• The unfiltered 3-star review with honest praise and critique
• The DMs were a customer explains why they hesitated to buy

You’re not short on content. You’re short on systems to catch what customers are already saying.

What a First-Party Feedback Engine Actually Looks Like

Most brands think “customer data” means NPS scores and email open rates.

But first-party insights should focus on unstructured, emotional, language-driven input.

Here’s how to build an engine worth scaling:

1. Capture across 5 high-signal channels
   • Post-purchase surveys (with open fields)
   • Product reviews (especially 3- and 4-star entries)
   • Customer service tickets (tag for confusion, hesitation, complaints)
   • Organic ad comments (on both winners and losers)
   • Email replies from flows like order confirms or feedback requests
2. Centralize and tag all feedback weekly
   • Create tags like [price pushback], [quality love], [confusing use]
   • Add a timestamp and source to trace back results later
3. Use AI to cluster and summarize insights
   • Group by motivation, objection, use case, and buying moment
   • Feed directly into persona frameworks and angle banks

Why This Pays Off Faster Than Any Test

Every new ad idea becomes easier when the emotion has already surfaced.

You can speak with the customer instead of talking about the product.

And unlike media data, this engine compounds over time, becoming more valuable every month. The creative teams winning in 2025 won’t just be fast, they’ll be customer-trained. 

P.S. To get your 📁 First-Party Feedback Engine Tagging SOP, reply to this email with “SOP”. 

📊 Google’s Performance Max Gets Major Reporting Upgrades Ahead of GML 2025

Performance Max now powers campaigns for over 1 million advertisers, and Google is giving it a major analytics overhaul. New channel-level, asset-level, and search term reporting features are rolling out to help advertisers better understand and optimize cross-channel performance.

The Breakdown:

1. Channel-Level Reporting Launches - A top-requested feature is now arriving: performance breakdowns across Search, YouTube, Maps, Gmail, Discover, Display, and more. Format-level stats for Shopping, video, and product feed ads will also be included.

2. Deeper Search Terms Insights - Search terms reporting will match the granularity of Search and Shopping campaigns. Advertisers can identify high-performing queries and build new text assets or exclude irrelevant terms. 

3. Downloadable Channel Distribution Tables - A new table offers granular stats by channel like clicks, cost, conversions, with downloadable access for offline analysis. Retailers, in particular, can identify gaps in channel saturation or product data quality.

4. Expanded Asset-Level Metrics - Asset reporting now includes impressions, clicks, CPC, cost, and conversion value, not just conversions. The same upgrades are rolling out to Search and Display campaigns too.

Google’s Performance Max just became a lot more transparent. These tools give marketers the diagnostic control they’ve long requested, helping unlock more ROI from Google’s all-in-one AI campaign engine. 

🎥 Ad of the Day

What Works:

The phrases “Limited Edition” and “Limited Quantities Available” create urgency by triggering scarcity bias. Consumers feel that owning these bags will set them apart, enhancing perceived status through exclusivity, a classic driver behind luxury purchase decisions.

The bags are photographed indoors in a well-lit, classic, upscale home setting, suggesting reliability, sophistication, and readiness for discerning travelers. 

The “Steel Gray” tone evokes strength, stability, and understated elegance, aligning with the preferences of premium consumers who prioritize function and refinement over flashy trends. 

The clean, sans-serif font with generous kerning gives a modern, spacious, breathable feel, visually reinforcing notions of ease, comfort, and luxury.

Broader Insights:

This ad works because it doesn’t scream luxury,  it whispers it. And for this segment, that whisper is far more persuasive than a shout.

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