Your wrong pages got indexed
🔪 Google is splitting your authority between two versions of you, Media buyer index of the week, and more!
Tania Sharma
Your Ads Need Better Personality
🎯Your ad's "personality radius" is your real targeting, Google just explained how Googlebot actually reads your pages, and more!
Let that Viral Post Build Your Email
⚡️Stop letting it go to waste it can actually do a lot more than likes and views, ChatGPT hits $100m in ad revenue while Gemini doubles its web traffic, and more!
Your traffic is lying to you
đź’Ş Your revenue is telling the truth, and you keep missing it, YouTube and Google want every creator selling something, and more!
Don’t give in to that pressure
đź’¸ Everyone re-enters Q2 at the same time. That's exactly why you shouldn't. Meta expands Reels ads creator tools and AI video features, and more!
Your real fans are invisible to you
🤝 Your next partnership, trend, or breakout moment already happened; you just didn’t catch it.
Don’t let the Old Gold Rot
⚠️ Because if your refresh rate is lower than your publishing rate, it’s a dead end, Media buyer index of the week, and more!
Navigating The Citation Economy
đź’Ş Everyone is trying, but almost nobody is playing it deliberately. Pinterest and TikTok both expand ad options this week, and more!
You obsess over data but forget the signal
Howdy readers 🥰 In this newsletter, you’ll find: 📊Your Creative Testing Framework Is Producing Data. It's not producing a signal. 🛍️ Meta and Snapchat Just Made Big Moves in In-App Shopping 🏆 Ad of the Day If you’re new to ScaleUP, then a hearty welcome! You and 50k+
The Missing SEO Audit Costing You Sales
🧠Two audits your seo strategy is missing, and one is costing you AI visibility, Google brings creative production in-house, Microsoft cleans up bidding, and more!
Don’t Forget The Roots
đź«šEvery account has a natural efficiency ceiling and three things determine it, What actually keeps people watching brand reels on Facebook, and more!
Your ads are too obvious
The brands beating your CPA aren't running a single ad from their own page. Here's why.