Consent changes from 2027
🧐This rule delay should already be changing how the opt-out flow works, Creative teams adopt AI as social discovery keeps growing, and more!
Tania Sharma
Rufus can shop for you
🛒Amazon turns repeat purchases into background automated orders, Google updates Search with new traffic and advertising insights, and more!
This is what works with creators
💪 Letting the format do the product selling, Google adds app integrations and broader advertising measurement, and more!
Google Zero Has Survivors
👀 See what 400+ sites reveal about the content still earning growth in zero-click search.
You Ranked First Now What?
🫠For years, Amazon SEO had one objective: earn a higher organic position. That assumption just broke, Media buyer index of the week, and more!
Word of mouth over AOV?
🧐The customer who spent $80 may be worth more than the customer who spent $800, OpenAI expands ChatGPT Ads as AI search adoption grows, and more!
Stop compressing your market
🫣Your headline is probably compressing your market more than you think, IAB flags CTV trust concerns and Walmart expands streaming advertising, and more!
Majority is not always the truth
💪They just removed one of the biggest advantages established sellers had, Google is connecting advertising, social content, and AI reporting more closely than ever, and more!
You’re not trusting the truth
😤The line item nobody trusts is the one that's telling the truth, ChatGPT Ads is becoming a more complete platform for advertisers, and more!
The channel your ads cannot buy
❌ The ranking signal Amazon rewards most cannot be bought with a sponsored placement
Price is a design variable
😤The pain of paying is a design variable, not just a price point, Media buyer index of the week, and more!
Subscribers are giving up
🫠 The subscription model is quietly losing its best customers, First-party data and AI automation are becoming the foundation of modern advertising, and more!