Google Zero Has Survivors

Howdy readers 🥰

We’re still ranking, so why did traffic fall? That is the maddening part of Google Zero: your positions look stable while AI Overviews absorb the click and quietly shrink measurable pipeline.

Publishing faster only puts more time and budget behind formats already losing their ability to earn attention.

Cyrus Shepard went looking for a better answer. After analyzing 400+ sites, he found five traits shared by sites still growing in Google, plus 17 content types likely to survive zero-click search.

On July 23 at 3 PM ET, AirOps is hosting Cyrus for a free live session to turn the research into evidence-backed content decisions.

You will learn to:

🔍 Keep what still earns attention: Use the five growth traits to identify which pages deserve investment instead of cutting content that can still compound.

🛑 Stop scaling the wrong formats: Compare your calendar against 17 content types and catch dead ends before another brief reaches production.

⚡ Build what competitors cannot copy: Identify three proprietary assets your business already owns and turn the strongest one into the next brief.

Cyrus brings the patterns he found across 400+ sites, and AirOps’ Josh Spilker turns them into the decisions your team actually needs to make: what stays, what goes, and where AI is genuinely useful. Each takeaway becomes a decision your team can use immediately.

You will leave knowing what to keep funding, what to rethink, and where AI saves time without producing content Google no longer rewards.

Can't make it live? Register anyway and get the recording in your inbox within 24 hours.