Navigating The Citation Economy
đź’Ş Everyone is trying, but almost nobody is playing it deliberately. Pinterest and TikTok both expand ad options this week, and more!
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You obsess over data but forget the signal
Howdy readers 🥰 In this newsletter, you’ll find: 📊Your Creative Testing Framework Is Producing Data. It's not producing a signal. 🛍️ Meta and Snapchat Just Made Big Moves in In-App Shopping 🏆 Ad of the Day If you’re new to ScaleUP, then a hearty welcome! You and 50k+
The Missing SEO Audit Costing You Sales
🧠Two audits your seo strategy is missing, and one is costing you AI visibility, Google brings creative production in-house, Microsoft cleans up bidding, and more!
Don’t Forget The Roots
đź«šEvery account has a natural efficiency ceiling and three things determine it, What actually keeps people watching brand reels on Facebook, and more!
Your ads are too obvious
The brands beating your CPA aren't running a single ad from their own page. Here's why.
Virality is WEIRDLY Mechanical
🤔 Manufacture virality with a product run of 50 units, Media buyer index of the week, and more!
Why your subscribers keep leaving
đź‘‹ Nothing really mattered after the signup, Meta and LinkedIn expand AI and Creator tools, and more!
These 2 things are killing performance
đź« You need to fix them to get out of the endless iterations and test cycles, Meta updates targeting links and ad labels, and more!
This brand got hit, you can too
🤦‍♂️The term sheet stalled. A 43-page questionnaire killed the vibe, Meta is killing low-effort content, and more!
The Math isn’t Mathing
🛣️ You don't have 40 ads. You have two ideas running 40 times, LinkedIn just rebuilt its feed for the AI era, and more!
The Creative Bootcamp Marketers Won’t Shut Up About
🚀 Create ads live, get direct feedback from top strategists, and build a creative system most brands still lack.
Your hook isn't the problem. Your middle is.
đź‘ŽEveryone's optimizing the wrong 10 words, hooks get obsessed over. The body gets winged, Media buyer index of the week, and more!