The creator problem you’re missing

Howdy readers 🥰

Bad influencer picks don't announce themselves. The content goes live, the impressions roll in, and it looks fine right up until you check revenue. That gap between impressions and impact is where most influencer budgets disappear quietly.

And most teams don't find it until they've already paid for it twice. The launch is gone. The budget is gone. And the post-mortem still blames the brief.

On June 11th, Modash is hosting a free 3-hour live session with the brand-side teams who've cracked exactly why this happens and how to stop it before your next launch.

Cadence Melendez (Moroccanoil), Brooks Miller (EVP of Creator Marketing, Edelman), and Eric Ford (formerly Global Communications, L'Oréal) are on stage sharing how they build rosters that move product, not just impressions.

Here's what you'll walk away with:

🎯 The Edelman filter for separating creators who shift perception from those who just rack up views. Brooks will break down the exact signals his team looks for before a creator makes the roster.

🔍 L'Oréal's playbook for handling the trust-reach tradeoff your highest-reach creators create. Eric will walk through how L'Oréal identifies when a creator's reach is actually working against the brand.

📐 Moroccanoil's creator-fit criteria that goes beyond niche and follower count. Cadence will share the evaluation framework her team uses to decide whether a creator actually belongs on the list.

By the end, you'll have a framework you can run against your current roster, know exactly which creators don't belong on it, and walk into your next launch with a list that's actually built to convert.

Modash works with 1,900+ brands including Victoria's Secret, Farfetch, and Montblanc. This session exists because roster selection is the one problem every single one of them had to solve first.

Can't make it live? Register anyway and get the recording in your inbox within 24 hours.