You just got downscored by Google

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In this newsletter, you’ll find:

🫠Google just scored your site's AI readiness. Most sites are failing on the basics.

🔍 AI Overviews are changing how people search on Google

🏆 Ad of the Day

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Together with Planable

The AI event for marketing leaders: BreakingSilos 2026 On June 9th

AI is answering for your brand. You didn't write those answers.

AI tools are already forming opinions about your brand using signals you never curated. Recommending competitors. Shaping buyer decisions before your funnel even starts.

BreakingSilos 2026 brings together the practitioners who've cracked this. Free. Online. June 9th.

The sessions go deep on why AI forms brand opinions from signals you never controlled, where attribution is silently bleeding your BOFU performance, and what a cross-channel signal strategy actually looks like in 2026.

You'll leave with:

• A clear map of how AI decides which brands to surface and what inputs actually move the needle
• A cross-channel framework connecting your SEO, social, PR, and content signals into one strategy
• The language and data to get your org aligned around ecosystem thinking

30+ sessions. 70+ speakers. Zero vendor pitches.

Reserve your free spot today and find out where the signal breaks.

🫠Google just scored your site's AI readiness. Most sites are failing on the basics.

Google Lighthouse's new Agentic Browsing report audits how prepared your site is for AI agents acting on behalf of users. Three categories. A ratio score showing how many checks you pass. A Google-backed framework that didn't exist six months ago.

The surprise isn't that sites are failing. It's what they're failing on. Not cutting-edge agentic protocols. Not WebMCP integration. Accessibility tree integrity and layout stability, technical fundamentals most practitioners haven't touched in years.

Here's how to run the audit and fix what it finds.

Run the audit and triage in the right order

The Agentic Browsing report is only accessible through Chrome Canary, not standard Chrome. Open Chrome Canary, run Lighthouse on your highest-priority pages, and select the Agentic Browsing category.

Your ratio score shows how many checks you pass across three categories. Fix them in this sequence:

• Accessibility tree names and labels first - interactive elements without descriptive action-oriented labels are invisible to AI agents trying to navigate your site. A button labeled "Submit" tells an agent nothing. "Submit contact form" tells it exactly what the action does.
• CLS second - Cumulative Layout Shift above threshold signals an unstable page structure that AI agents can't reliably interact with. Fix render-blocking resources and reserve space for dynamic content before moving to anything else.
• llms.txt third - Google's own guidance confirms llms.txt is not required for generative AI search. It matters specifically for sites with agent-invokable elements. Add it last, not first.

This sequence matters. Practitioners are prioritizing llms.txt because it's the most discussed. Google's audit weights accessibility tree integrity higher because that's where agent interaction actually breaks.

Once your agentic readiness score improves, track whether the fixes are translating into AI visibility gains. SEMrush's AI Visibility Toolkit shows citation movement across ChatGPT and Google AI Mode so you can connect technical improvements to actual discovery performance. You can try it free for 7 days.

Use the score as a stakeholder argument

The ratio score is a Google-backed benchmark. That matters beyond the technical fix.

Accessibility investment and technical debt reduction are consistently underfunded because the ROI argument is abstract. A Google-issued agentic readiness score makes the argument concrete. 

Present it in the same budget conversation where "future-proofing" arguments have failed before. The score reframes neglected technical work as a measurable gap on a Google-published standard.

Fix the basics first. The agentic protocols come later.

🔍 AI Overviews are changing how people search on Google

A study of 846,000 Google searches found that AI Overviews are keeping users on search results pages longer and encouraging more comparison behavior before clicks happen, changing how brands compete for attention.

The Breakdown:

Google keeps attention longer - AI Overviews increased engagement across every search type, with roughly 42% to 49% of users still active after 21 seconds compared with much lower engagement without AI summaries.

Navigational traffic became less certain - Users searching directly for brands or websites spent far longer on Google when AI Overviews appeared, with engagement at 21 seconds jumping from 12% to 46%.

Reading replaces quick clicking - Users paused their cursors more frequently and explored larger portions of the page, suggesting a shift from fast scanning toward evaluating and comparing multiple options.

Back-scrolling increased sharply - Users with AI Overviews spent nearly half of their scrolling time moving back up the page, revisiting listings and comparing results instead of making immediate decisions.

AI Overviews are turning Google from a quick traffic gateway into a place where users actively evaluate options before clicking. For brands, ranking still matters, but titles, descriptions, and search previews now carry much more weight because users are spending more time scrutinizing what appears on the results page.

🎥 Ad of the Day

What Works:

Guilt Removal - The headline eliminates the primary emotional barrier before consumers evaluate the product. It reframes indulgence from a compromise into a smart decision.

Benefit Stacking - Bright skin, healthy hair, muscle recovery, and joint support target multiple motivations simultaneously. One product suddenly feels capable of solving several wellness goals.

Dessert Camouflage - The exposed bar resembles a bakery snack more than a supplement. This reduces the clinical feel that often hurts functional food appeal.

When your product solves multiple problems, visualize the outcomes around the product instead of listing ingredients. Consumers rarely buy compounds or formulas. They buy the future version of themselves those ingredients promise.

🥳Events

🔥 Crystal Carter, Head of AI Search at Wix, Is Teaching the Exact Signals That Control How AI Surfaces Your Brand

June 9 | Virtual Event | Free

AI is forming opinions about your brand from signals your team never prioritized. Crystal Carter, Head of AI Search at Wix, and Bogdan Babiak, CMO at SE Ranking, show exactly which ones matter and what to build first. 30 sessions, 70+ practitioners, zero vendor pitches. Can't make it live? Recordings land in your inbox.

✅ Reserve Your Free Spot

Can't attend every session live? Register anyway, you'll get the recodings withn 24hours.

🔥 Most Influencer Audits Happen After a Bad Launch. This Session Teaches You to Run One Before.

June 11 | Virtual Event | Free

Waiting for numbers to come back empty is the most expensive way to learn your roster was wrong. Cadence Melendez from Moroccanoil and Brooks Miller, EVP of Creator Marketing at Edelman, walk through exactly how brand-side teams pressure-test a roster before it goes live.

✅ Reserve Your Free Spot

Can't attend every session live? Register anyway, you'll get the recodings withn 24hours.

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