Let’s fix that campaign
🫢Two Views, Same Campaign, Completely Different Verdict, and Google Ads Editor Gets Major AI Upgrade.
Howdy readers 🥰
In this newsletter, you’ll find:
🫢 Two Views, Same Campaign, Completely Different Verdict
📢 Google Ads Editor Gets Major AI Upgrade
🎥 Ad of the Day
💃 Events
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Together with Insense
Combining UGC with paid ads gave Maty's 12x more reach. Here's the mechanic.
Most brands treat organic content and paid ad creative as two separate jobs, different briefs, different creators, twice the work for what's really one story.
Insense is built for both sides: source creators for organic content, and once a piece is already proving itself, repurpose it into paid ad creative through Partnership Ads or Spark Ads no new sourcing cycle, just activating what's already working.
Maty's used exactly this: creator content that ran organically and was repurposed into TikTok Spark Ads lifted reach 12x, with a 4x higher CTR than branded content alone.
Source from 100,000+ vetted creators, get content back with lifetime content usage rights, and go from brief to delivered assets in weeks.
Trusted by Strawberry.me, Bending Spoons, Wellhub, PetLabCo, and 3,500+ brands are using Insense to make organic and paid work together, not separately.
Book a strategy call by August 14th for $200 platform credits for your first campaign!
🫢Two Views, Same Campaign, Completely Different Verdict
New asset groups go live inside an existing PMax campaign on a Tuesday. By Thursday somebody pulls the 14-day report, and it looks unremarkable, dragged down hard by days where the new assets weren't even running yet. The recommendation on the call: kill them, revert to what was working before.
Except the 7-day view, checked five minutes later, shows the same assets pulling clearly ahead.
Not a measurement error. A mismatch between the window being checked and the timeline of what actually changed.
- 14-day view answers "how did the last two weeks go?" Wrong question the second something changes mid-window.
- 7-day view answers "what's happening right now." The right question when judging something that just launched.
Whenever new assets or structural changes go live, note the exact date and switch the primary window to match.
There's a second, opposite failure the same discipline catches: judging a test dead before it earns enough spend to mean anything. A campaign with zero sales after two days of barely any spend hasn't failed; it hasn't been tested yet. While waiting for real volume, watch the leading indicators instead:
- CTR
- CPC
- Add-to-cart rate
- Whether the platform is actually delivering against the intended product or category
Before killing anything this week, check the window against the launch date, and check spend against a threshold that makes the result mean something. If either fails, the campaign hasn't failed. It just hasn't been read correctly yet.
📢 Google Ads Editor Gets Major AI Upgrade
Google has launched Ads Editor 2.13, bringing many of its newest AI-powered advertising features to its offline campaign management tool.
AI Max Comes To Shopping: Advertisers can now manage AI Max for Shopping campaigns directly in Ads Editor, including automated text generation, URL expansion controls, brand lists, and URL exclusions without returning to the web interface.
Performance Max Adds Retention Goals: The update introduces Customer Retention Goals for Performance Max campaigns, allowing advertisers to optimize specifically for re-engaging existing customers.
Demand Gen Gets More Capabilities: Demand Gen campaigns now support Google Maps placements, while responsive and non-skippable video ads gain new Business Name and Business Logo fields for stronger branding.
More AI And Reporting Tools: Ads Editor now includes Channel Performance reporting, AI-generated content disclosure controls, workflow improvements, and officially removes support for creating new Video Action campaigns as Google completes the shift to Demand Gen.
Why It Matters
Google is bringing nearly all of its latest AI advertising capabilities into Ads Editor, making it easier for advertisers managing campaigns at scale to adopt new features without leaving their offline workflow.
🎥 Ad of the Day
What Works:
Routine Drives Repetition - The schedule-style checklist turns consumption into a repeatable daily ritual, using familiar notification cues to encourage multiple occasions while making the product feel naturally habit-forming.
CTA Feels Native - The oversized “Shop Now” button mimics a social interface element, improving CTA clarity and reducing conversion friction by making the next action instantly recognizable.
Product Stays Central - The hand-held can creates strong visual hierarchy and scale, while the pink packaging contrasts sharply against blue to strengthen thumb-stop ratio and branding recall.
Show your product across multiple daily moments using a checklist or schedule. This expands perceived usage occasions and helps customers justify more frequent consumption.
💃 Events
🔥 Why AI Is Ignoring Your Highest-Intent Pages
August 5 | 2 PM ET | Virtual Event
Josh Grant, founder of StackedGTM and former VP of Growth at Webflow, joins AirOps’ Josh Spilker to reveal why comparison and pricing pages miss AI citations, how third-party proof strengthens trust, and which changes can turn AEO visibility into pipeline.
Can't make it live? Register anyway, you'll get the recordings within 24hours.
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