Your creator ads have a catch

Howdy readers 🥰

You’re already paying creators to make ads. But are you testing whose account those ads run from, or does everything go out under your brand’s name?

That’s worth a closer look before your next campaign. Billo is bringing in Meta to share its own numbers on creator-handle ads, alongside advertisers who’ll explain how they’re testing and scaling them.

On October 7, join Billo CEO Donatas Smailys for a free 60-minute live session on what’s changing in Meta ads and where Partnership Ads fit.

Reserve your free spot to hear the platform’s perspective alongside what’s happening in actual ad accounts.

Here’s what they’ll break down for you:

🔎 Reyna Baker, Partner Manager at Meta, on changes inside Meta’s ad engine and the platform’s own performance data explaining why creator-handle ads are outperforming brand creative.

🎯 How to approach creative testing on Meta, with lessons from $100M+ in managed ad spend, shared by Curtis Howland, VP of Marketing at Misfit Marketing.

📈 How a DTC paid social lead and an agency founder are putting Partnership Ads to work and scaling creator campaigns in real accounts.

Billo is a managed Meta partner trusted by 22,000+ brands, bringing Meta’s performance data and experienced advertisers into the same conversation.

You’ll leave knowing why creator-handle ads are outperforming brand creative and how teams are scaling them, with testing lessons to put into your next campaign before more budget goes out.

Can't attend the session live? Register anyway, and you’ll get the recordings in 24 hours.