Why their testing laps yours
🥲 Your TikTok creative testing compounds slower than your competitor's, and it has nothing to do with your creative team, Media buyer index of the week, and more!
Tania Sharma
This Meta Leak Costs High Intent Traffic
Howdy readers 🥰 In this newsletter, you’ll find: 🫣 The Meta Placement Leak Quietly Destroying High-Intent Traffic 🎯 TikTok Unveiled Its Largest Ad Toolset Ever at TikTok World 2026 🏆 Ad of the Day If you’re new to ScaleUP, then a hearty welcome! You and 50k+ CEOs, CMOS, and marketers have
Your Growth Problem Is Audience Similarity
👀 Why sourcing creators who look like your customers is capping your cold reach, Ahrefs found schema had almost no measurable impact on AI citations, and more!
Why fear the learning phase?
🤓Start triggering it on purpose, that’s how it works, Meta wants AI handling purchases directly inside social feeds, and more!
Their Problem Is Your Signal
Howdy readers 🥰 In this newsletter, you’ll find: 🧐Their Problem Is Your Signal 📊 Google and Microsoft Both Dropped Useful Ad Updates This Week 🏆 Ad of the Day If you’re new to ScaleUP, then a hearty welcome! You and 50k+ CEOs, CMOS, and marketers have reached the right place. Let’
Your ads deserved better intelligence
😌 Most teams do not have a creative problem. They have an intelligence problem they call a creative problem.
Your Prime Day Weakness Is Structural
👀 H2 isn't won in July. It's won right now, Media buyer index of the week, and more!
The Audience Nobody Is Fighting For
👀 Scan for demographic absences inside saturated categories, Four earnings reports revealed very different platform trajectories, and more!
The Email Costing You Margins
📧Every direct email your team sends to a supplier outside the master agreement has a price tag, ChatGPT ads are evolving from experiment into a real platform, and more!
Your Checkout is Losing Trust
🫣Every friction point in your checkout is costing you more than a sale, Instagram and Google test features with opposite strategic directions, and more!
Backlinks are a power of the past
🫤Everything SEO taught you about authority is wrong for AI search, X and Meta are both rethinking how advertising works, and more!
This is where your ads die
🔗 Drop in your URL and find out what your analytics never flagged.