Only one in five stays visible
😲 Your brand can disappear from AI answers while every SEO metric looks healthy.
Tania Sharma
The rich card your brand missed
🙂 Some brands are getting a rich card. others are getting skipped entirely, Media buyer index of the week, and more!
Keywords may not win citations
🥲Your best keywords and your best AI citations might be two completely different lists, Anthropic tackles content authenticity as OpenAI turns ChatGPT into an advertising platform, and more!
The creator well is drying up?
🫣The outreach didn’t get worse. the pool it’s fishing from got smaller, Google and Meta add more AI automation and ad controls, and more!
Search demand is now divided
🔎 It’s sorting itself into two piles, and each needs a different playbook, OpenAI is rapidly building ChatGPT into a performance advertising platform, and more!
AI Citation is a double edged sword
⚔️Getting cited everywhere and recommended nowhere are two different edges of the same sword, Google and Cloudflare make search access harder to navigate, and more!
Your Shortcut to Endless Ad Creatives
🤳Turn a single product brief into a month of high-performing ad assets
Where did the attention go?
🧐The CTR gap tells you where attention went. It doesn’t tell you whether that’s good news, Media buyer index of the week, and more!
Spot the blind spot in your testing
🧐The weekly quota is quietly training your team to redefine “new concept”, Google and Microsoft expand advertiser controls with new search and campaign features, and more!
Ideas aren’t the problem, supply is.
🥲Your creative testing isn’t failing from a lack of ideas. It’s running with zero buffer stock, Pinterest, Snapchat, and Reddit report stronger growth with AI, and more!
They’re seeing you too many times
🥹Your DSP says frequency 3. The household may have seen your ad 20 times, Social platforms want better content, not more content, and more!
You’re forgetting this segment
🤔The AI can find the segment but you’re asking the wrong questions, Google updates audio advertising while OpenAI reimagines customer journeys, and more!