Ideas aren’t the problem, supply is.
🥲Your creative testing isn’t failing from a lack of ideas. It’s running with zero buffer stock, Pinterest, Snapchat, and Reddit report stronger growth with AI, and more!
Tania Sharma
They’re seeing you too many times
🥹Your DSP says frequency 3. The household may have seen your ad 20 times, Social platforms want better content, not more content, and more!
You’re forgetting this segment
🤔The AI can find the segment but you’re asking the wrong questions, Google updates audio advertising while OpenAI reimagines customer journeys, and more!
The Pipeline Hiding On Your Website
See which existing pages can influence buyer shortlists before another article gets published this Wednesday.
That send time is wrong
🤦♂️CTR has barely moved but opens look good so no one questioned it, and Summer Ad Costs Ease As Brands Prepare For BFCM and more
Incrementality tests failing?
👀 The Reason Two Quarters of Incrementality Testing Changed Nothing, and Meta Doubles Down On Reach And AI Advertising
Identify and fix that Ad pattern
👎 Your ad account has two job titles, and judging both by the same number is the ceiling, and AI Knows Your Brand, But Won’t Recommend It
Email domain killed on a random Tuesday
⏳ Google moved from temporary delays to permanent rejection in November 2025, and Google Rolls Out Major Ads Updates
Let’s fix that campaign
🫢Two Views, Same Campaign, Completely Different Verdict, and Google Ads Editor Gets Major AI Upgrade.
Meta isn't enough anymore
Howdy readers 🥰 Be honest. TV has crossed your mind. But the moment it did, so did the questions. What does it cost? How do you even buy it? And if it runs, how do you know it worked? With no clean answers, you shelved it and ran another Meta test
Your Attribution Is Missing Revenue
🥸AI-driven purchases bypass traditional tracking systems today so your attribution is missing the reason for revenue, Meida buyer index of the week, and more!
Plan for the BFCM spike
🧐The BFCM CPM spike is layered on top of a spike that already happened, ChatGPT and Gemini open new ad opportunities, and more!