Your Product Page Is Under-Imaged
🫠 and it is costing you conversion, and more!
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Your list has a ceiling
✉️And no amount of segmentation strategy fixes it after the fact, and more!
Google Says You’re First Place
🫠 Ranking First and Being Invisible in AI Search Are Now Both Possible. Here Is What to Do About It, and more!
Your Shortcut to Endless Ad Creatives
🤳Turn a single product brief into a month of high-performing ad assets
Your 20 Ads Aren't Competing 20 Ways
🎰One audit separates real diversity from fake, Media buyer index of the week, and more!
Is meta really testing your Ad?
💪Here’s the number that decides this and how it effects your Ads, The next competitive edge comes from better creative systems, not more assets, and more!
Your AI Citations Are Expiring
🥲Most of them disappear within thirteen weeks without warning, The future of commerce may depend on trust as much as targeting, and more!
Your SOPs are killing you
Howdy readers 🥰 In this newsletter, you’ll find: 🏃 The Audit Cadence Was Never a Strategy. It Was a Scheduling Compromise. 🤖 Google And TikTok Want AI Running More Of Your Campaigns 🏆 Ad of the Day If you’re new to ScaleUP, then a hearty welcome! You and 50k+ CEOs, CMOS, and
Your Testing is Self Sabotaging
🫠Why your creative testing is cannibalizing itself, Google and Microsoft add new AI marketing tools, and more!
The 3-second test most product pages fail
❓Most brands never find out why their best shoppers left without buying.
Why the UGC Volume still fails
🫠Getting ten creators running simultaneously means the brief has to do work it was never designed to do, Media buyer index of the week, and more!
Test the attention floor
📹 It is the minimum level of narrative tension required to keep a viewer in a feed environment; Meta and Pinterest double down on AI Shopping, and more!