AI completely skips your site

🤡 It is visiting your site. It’s just not finding anything worth using, Media buyer index of the week, and more!

Your Dead List Still Buys

✉️Your suppression list is a revenue list you haven't read yet, Meta just made its two most important ad tools easier to use, and more!

At least give that Ad a chance to win

🫠The ad wasn't bad. It just didn't get enough time to stop being bad. Reddit and TikTok both just got deeper inside HubSpot, and more!

That pop worked, but that’s the problem

🧐Your opt-in rate looks healthy. Your 10-minute conversion window is about to tell you why that's bad news, Google dropped several updates for SEOs and advertisers this week, and more!

The compounded meta collapse

😮What six months of bad structure does to a media account, Facebook, Instagram, and Meta all had updates worth knowing this week, and more!

Meta isn't enough anymore

Scaling past Meta isn't about spending more. It's about showing up where nobody else is.

That Beautiful Email Killed CTR

📧 The most beautiful email you ever sent probably killed your click rate, Media buyer index of the week, and more!

Your SEO Flow is a Joke

😬 It works in the demo. It falls apart on a real client site, YouTube, and Pinterest, both updated how they handle creator and feed tools, and more!

Turn likes into email lists

⚡️Every viral post can build you a massive email list, Bing quietly decides what ChatGPT recommends and human content still wins on Google, and more!

Consolidate or Keep Losing Money

💪 Instead, focus it where it’s actually enough to make a dent, Instagram kills a reach myth as TikTok upgrades HubSpot tools, and more!

The Crawl-Level Mistake You Missed

🫷The Two Signals You're Sending Google Are Contradicting Each Other, Document posts win on LinkedIn while Meta quietly sharpens Instagram ad targeting, and more!

Your email open rate is a lie

🤔 What if your best-performing email isn’t the one you’ve ever sent