Your ESP is counting on fear
👨💻 The automations that should be making you money right now are stuck in the wrong platform.
Tania Sharma
Your Creatives Keep Dying at Week Three
🫤Every ad account has a graveyard. Creatives that worked for nine days, then flatlined, Media buyer index of the week, and more!
You’re Training Customers to Wait
📧 Post-purchase flows are treated like logistics. Confirmation, shipping update, review request. Done, Microsoft and Google push toward automated ad optimization, and more!
Stop killing Ads under illusion
🥴All metrics are not what they look like on the surface, LinkedIn and Google release practical AI tools for marketers, and more!
Meta Is Smarter Than Your Spreadsheet
🛑Stop using the wrong scorecard for your ads, Your title decides if ChatGPT ever opens your page, and more!
Your AI Mentions are wrong
🫤Your brand is showing up in AI answers. The way it’s being described is the actual problem, Google just changed tracking, campaigns, spam rules, and more!
The hook that worked is dying
😣 You knew it was slowing down. You just didn't have anything ready to replace it.
AI completely skips your site
🤡 It is visiting your site. It’s just not finding anything worth using, Media buyer index of the week, and more!
Your Dead List Still Buys
✉️Your suppression list is a revenue list you haven't read yet, Meta just made its two most important ad tools easier to use, and more!
At least give that Ad a chance to win
🫠The ad wasn't bad. It just didn't get enough time to stop being bad. Reddit and TikTok both just got deeper inside HubSpot, and more!
That pop worked, but that’s the problem
🧐Your opt-in rate looks healthy. Your 10-minute conversion window is about to tell you why that's bad news, Google dropped several updates for SEOs and advertisers this week, and more!
The compounded meta collapse
😮What six months of bad structure does to a media account, Facebook, Instagram, and Meta all had updates worth knowing this week, and more!