Identify and fix that Ad pattern
👎 Your ad account has two job titles, and judging both by the same number is the ceiling, and AI Knows Your Brand, But Won’t Recommend It
Tania Sharma
Email domain killed on a random Tuesday
⏳ Google moved from temporary delays to permanent rejection in November 2025, and Google Rolls Out Major Ads Updates
Let’s fix that campaign
🫢Two Views, Same Campaign, Completely Different Verdict, and Google Ads Editor Gets Major AI Upgrade.
Meta isn't enough anymore
Howdy readers 🥰 Be honest. TV has crossed your mind. But the moment it did, so did the questions. What does it cost? How do you even buy it? And if it runs, how do you know it worked? With no clean answers, you shelved it and ran another Meta test
Your Attribution Is Missing Revenue
🥸AI-driven purchases bypass traditional tracking systems today so your attribution is missing the reason for revenue, Meida buyer index of the week, and more!
Plan for the BFCM spike
🧐The BFCM CPM spike is layered on top of a spike that already happened, ChatGPT and Gemini open new ad opportunities, and more!
Consent changes from 2027
🧐This rule delay should already be changing how the opt-out flow works, Creative teams adopt AI as social discovery keeps growing, and more!
Rufus can shop for you
🛒Amazon turns repeat purchases into background automated orders, Google updates Search with new traffic and advertising insights, and more!
This is what works with creators
💪 Letting the format do the product selling, Google adds app integrations and broader advertising measurement, and more!
Google Zero Has Survivors
👀 See what 400+ sites reveal about the content still earning growth in zero-click search.
You Ranked First Now What?
🫠For years, Amazon SEO had one objective: earn a higher organic position. That assumption just broke, Media buyer index of the week, and more!
Word of mouth over AOV?
🧐The customer who spent $80 may be worth more than the customer who spent $800, OpenAI expands ChatGPT Ads as AI search adoption grows, and more!