It’s not the test it’s how you run it
🥲 Your creative tests keep coming back inconclusive. The tests aren't broken. They're too small to see anything, Media buyer index of the week, and more!
Tania Sharma
You ran an accidental experiment
🧐You didn't pause GMV Max. You ran an accidental experiment. Here's what it revealed, Meta and Snapchat announced new updates, helping advertisers capture attention, and more!
Don’t miss out on those search sales
🛒 There's a Buy button on the SERP now. Your products either have it or they don't, Google and OpenAI add new advertising capabilities, and more!
Dear Media Buyer
👀 60% of your week just got automated so here’s how you can still be the MVP, and more!
Dead signals are starving ad accounts
⬇️ Your BOFU metrics look fine. your signal died two months ago, Meta sees AI as a permanent part of content creation and customer engagement, and more!
The creator problem you’re missing
🥲 By the time you notice you’ve already paid twice the price
Make every creator count
📊 Twenty creators are your business. the other 980 are covering for the fact that you haven't found them yet, Media buyer index of the week, and more!
This is why your funnel is broken
🫣 One attribution window. Every campaign. That's why half your funnel looks broken, Google is building the analytics and ad infrastructure behind AI Search, and more!
You just got downscored by Google
🫠It just scored your site's AI readiness. Most sites are failing on the basics, Google users are spending more time evaluating before clicking, and more!
Your Funnel Is Hiding Wins
🧐 Your ads might be winning. your funnel is hiding it, Google is pushing advertisers toward revenue, not lead volume, and more!
Becoming Rufus Friendly
✨ Rufus is where a third of your customers start. Your listing isn't built for it, Google is adding guardrails to some of its most automated products, and more!
Your prompts are not a system
🔍 What Bitly, Udemy, and Chime built for AI search is yours this Thursday